Tono de Marca

Sophisticated & Elegant, Approachable & Friendly, Celebratory & Occasion-Focused, Knowledgeable & Curated

Valores de Marca

• •Quality & Premium Selection
• •Customer Experience & Satisfaction
• •Thoughtful Gifting
• •Celebration & Connection
• •Curation & Expertise

Mejores Prácticas

• •Embrace Sophistication with Warmth: Use elegant language but ensure it remains inviting and not intimidating. Avoid overly technical jargon unless explaining a specific product characteristic to an informed audience.
• •Focus on the Experience, Not Just the Product: Describe how the products enhance moments, create memories, and contribute to celebrations. Paint a picture for the customer.
• •Highlight Curation and Quality: Consistently reinforce that products are carefully selected for their excellence. Use descriptive adjectives that convey premium attributes.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website description, an Instagram caption, or a Facebook reply, the core tone should be recognizable. Adapt the formality slightly for the platform, but the essence should remain.
• •Be Audience-Aware in Gifting Communication: When targeting gifting, emphasize the joy of giving and receiving, the ease of the process, and the impressive presentation. For corporate gifting, highlight professionalism, quality, and the impact on business relationships.

Percepción Social

Positive, Gift-Oriented, Premium, Trustworthy

Ejemplos de Copy

• •Headline (Website/Social Media): Elevate Your Evenings. Discover a curated selection of fine wines and spirits at The Neighbours Cellar – where every bottle tells a story.
• •Product Description Snippet (Wine): Uncork the moment. This vibrant [Wine Type] offers notes of [Flavor 1] and [Flavor 2], perfect for pairing with [Food Suggestion] or celebrating life’s everyday luxuries.
• •Gifting Campaign (Email/Social Media): The Art of Thoughtful Gifting. Surprise them with an impeccably curated hamper from The Neighbours Cellar. Beautifully presented, exceptionally enjoyed.
• •Corporate Gifting (Brochure/Website): Impress Your Clients & Colleagues. Choose The Neighbours Cellar for sophisticated corporate gifts that speak volumes of your appreciation. Tailored selections, seamless delivery.
• •Social Media Engagement Post: What are you celebrating this weekend? Whether it's a big milestone or a quiet moment of joy, find the perfect companion at The Neighbours Cellar. #CheersToThat #WeekendVibes #PremiumSpirits