Brand Tone

Empowering, modern, and heartfelt, blending the edginess of streetwear with the warmth of celebrating love. The language is inclusive and uplifting, aiming to make customers feel confident and inspired, often speaking from the founder's personal and direct perspective.

Brand Values

• •Authenticity
• •Style & Modernity
• •Empowerment
• •Celebration of Love
• •Quality and Comfort

Best Practices

• •Lead with Empowerment: Frame all copy, from product descriptions to social media captions, around making the customer feel confident and celebrated in their specific life stage (engaged, married, single).
• •Balance "Street" with "Sweet": Maintain the unique brand position by always blending modern, streetwear language ("vibe," "fresh," "basic") with heartfelt words about love, commitment, and authenticity.
• •Speak from the Founder's "Why": Continue to leverage Janine's personal story and motivation. Using "I" and "we" creates a personal connection and reinforces the brand's authenticity.
• •Keep it Inclusive: Consistently use language that welcomes everyone on a love journey, including those focused on self-love, as highlighted in the brand's mission.
• •Focus on the "How it Feels": Go beyond describing the product (e.g., "a cotton t-shirt"). Instead, describe the feeling it evokes: "Streetwear style that feels as good as falling in love". This connects the product directly to the core brand value of celebrating love.

Social Perception

Within its own channels (website, Instagram, Facebook), the brand is perceived as a stylish, niche apparel brand for a modern generation celebrating commitment. It is seen as personal and founder-led, contributing to its authenticity. External, unsolicited feedback is limited, but interactions from followers and customers are largely positive, aligning with the brand's stylish and modern take on love and marriage.

Copy Examples

• •Your Love Story, Your Style. Streetwear for the modern romantic.
• •That forever feeling, but make it fashion. Our classic sweatshirt is more than a statement; it's a celebration of your journey. Designed for comfort, made to honor your love.
• •Tired of cheesy merch? We get it. Then Came Marriage offers luxury streetwear that celebrates your love with the style it deserves. Shop our collection and wear your love story proudly.
• •Self-love is the new #relationshipgoals.
• •Top off your look with love. This minimalist cap is your everyday reminder that love is the highest frequency. It’s not just an accessory; it’s an attitude.