Brand Tone

Authentic & Trustworthy, Professional & Knowledgeable, Warm & Approachable, Quality-Oriented & Proud, Slightly Traditional but Modernising

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Durability & Longevity
• •British Heritage & Manufacturing
• •Customer Satisfaction
• •Natural Materials

Best Practices

• •Prioritize "Quality" and "Craftsmanship": Consistently use terms that evoke durability, skill, and attention to detail (e.g., "solid wood," "handcrafted," "artisan," "built to last," "sustainably sourced").
• •Maintain a Professional yet Warm Voice: Avoid overly casual slang or overly technical jargon. Aim for clear, descriptive language that is informative but also welcoming and approachable. Think "knowledgeable friend" rather than "distant corporation."
• •Emphasize Longevity and Sustainability: Weave in messages about the lasting nature of the furniture and the responsible sourcing of materials. This reinforces key brand values and appeals to environmentally conscious consumers.
• •Highlight British Heritage: Subtly and proudly mention "Made in the UK" or "British craftsmanship" where appropriate. This is a key differentiator and value proposition.
• •Be Authentic and Transparent: Share insights into the making process, the sourcing of materials, or the story behind the brand. This builds trust and resonates with customers looking for genuine quality and connection. Ensure all claims (like the lifetime guarantee) are clearly explained and honored.

Social Perception

High-Quality Provider, Investment-Worthy, Trustworthy & Reliable, Traditional yet Appealing, Good Customer Service (Generally)

Copy Examples

• •Timeless Furniture, Crafted for Life. Discover enduring quality with our handmade solid wood pieces, sustainably sourced and built in the UK to last a lifetime.
• •Experience the enduring strength and natural beauty of solid oak. Each bed is handcrafted by our skilled artisans in the UK, promising not just a place to rest, but a legacy piece for your home. Backed by our lifetime guarantee.
• •From sustainably sourced timber to your cherished home. Our commitment to traditional British craftsmanship means every piece is built with passion and precision. What will we craft for you? #NaturalWoodCo #HandmadeFurniture #BritishMade #SustainableLiving #Craftsmanship
• •Invest in Forever: Explore Our Newest Solid Wood Arrivals
• •Since 1990, The Natural Wood Company has been dedicated to crafting exceptional solid wood furniture that stands the test of time. We believe in the beauty of natural materials, the skill of British artisans, and the promise of sustainable practices. More than just furniture, we create future heirlooms.