Brand Tone

Nurturing & Caring, Educational & Informative, Authentic & Trustworthy, Traditional yet Modern, Aspirational yet Accessible.

Brand Values

• •Ayurvedic Wisdom
• •Natural & Pure Ingredients
• •Efficacy & Problem-Solving
• •Safety & Toxin-Free Formulations
• •Cruelty-Free Practices
• •Customer Satisfaction & Well-being
• •Affordability & Accessibility

Best Practices

• •Embrace Ayurvedic Roots: Consistently reference Ayurveda, ancient wisdom, and traditional Indian ingredients, explaining their benefits in simple terms to highlight authenticity and educate consumers.
• •Prioritize Natural and Safe: Always highlight the natural origin of ingredients and explicitly mention what the products are free from (e.g., parabens, sulfates, silicones) to reinforce trust and the caring aspect of the brand.
• •Educate & Empower: Frame copy not just to sell, but to inform the customer about the benefits of the ingredients and how they address specific concerns, empowering them to make healthy choices.
• •Use Empathetic & Solution-Oriented Language: Acknowledge common skin/hair problems with understanding (Struggling with...?, Tired of...?) and position TNW products as the gentle, effective, and natural solution.
• •Maintain Visual & Verbal Harmony: Ensure that all visual content (earthy tones, natural settings, ingredient imagery) complements the nurturing, authentic, and educational tone of the written copy.

Social Perception

Customers largely perceive TNW as a trustworthy source of natural and Ayurvedic products that deliver on their promises, especially for targeted concerns. The Made in India aspect and the use of traditional Indian ingredients resonate positively, invoking trust and a connection to traditional remedies. Products are generally seen as offering good value, considering their natural formulations and effectiveness. Positive experiences and visible results are fostering a loyal customer base that often recommends the brand. The brand aligns well with a growing consumer preference for natural products, particularly for preventative care, as they are often perceived as safer. TNW appears to value customer feedback, sometimes using it to develop new products, especially noted through their Instagram engagement.

Copy Examples

• •Rediscover your skin's natural radiance. Our Ayurvedic Kumkumadi Face Wash gently cleanses away impurities while nourishing your skin with ancient herbs. Embrace the glow of tradition.
• •Tired of chemical-laden solutions? TNW brings you the purity of nature. Our Onion Hair Oil, crafted with traditional Ayurvedic wisdom, strengthens roots and promotes healthy growth, naturally.
• •Unlock the secret to calm, clear skin. TNW's Steam-Distilled Rose Water soothes, tones, and hydrates, just as nature intended. Pure, potent, and perfect for your daily ritual.
• •Experience the gentle power of Ayurveda. Our paraben and sulphate-free Ubtan Soap is a timeless blend for smooth, bright skin. Because your body deserves honest, natural care.
• •Nourish your skin from deep within. The Natural Wash combines age-old remedies with modern understanding to bring you effective, safe, and always natural solutions for your everyday beauty.