Brand Tone

Reverent & Erudite

Brand Values

• •Ethical Integrity
• •Exceptional Craftsmanship
• •Education and Appreciation
• •Beauty and Aesthetics
• •Legacy and Timelessness

Best Practices

• •Lead with Wonder, Follow with Fact: Begin with evocative, reverent language that captures the beauty of the specimen, then ground it with a specific, interesting fact (e.g., its scientific name, habitat, or a unique biological trait).
• •Use a Precise and Educated Lexicon: Incorporate specific terminology related to entomology, preservation, and art (e.g., 'carapace,' 'iridescence,' 'archival materials,' 'curation'). This reinforces brand authority.
• •Always Reiterate the Ethical Commitment: In product descriptions, social media bios, and other key touchpoints, subtly and confidently mention the 'ethically sourced' or 'post-lifecycle' nature of the specimens. This is your most important trust signal.
• •Frame the Product as an Artifact: Use language that positions the items beyond mere decoration. Refer to them as 'specimens,' 'artifacts,' 'pieces of natural history,' or 'works of art.' This elevates their perceived value.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, often moody, and artistic style of the photography. A beautiful image paired with generic or overly casual text would break the immersive experience the brand has carefully built.

Social Perception

Customers and followers see the brand as: Authoritative and Trustworthy; Premium and High-Quality; Artistic and Aspirational.

Copy Examples

• •Behold the ethereal shimmer of the Blue Morpho (*Morpho peleides*). Its breathtaking color is not a pigment, but a trick of the light —an intricate structure of microscopic scales reflecting a brilliant azure. A fleeting spectacle of the neotropical rainforest, preserved as a timeless piece of natural art. Ethically sourced and handcrafted in our UK studio.
• •Often considered the most beautiful insect on the planet, the Madagascan Sunset Moth is a masterpiece of natural design. Each wing contains a dazzling mosaic of colour, created by the curvature and refraction of light through its ribbon-like scales. Housed in a museum-grade gallery frame, this specimen is a tribute to the vibrant artistry of evolution. All specimens are obtained from conservation projects after their natural life cycle.
• •From Our Studio: New Curiosities for the Discerning Collector
• •The Naturalist's Guild was born from a dual passion: a profound reverence for the natural world and a dedication to the art of preservation. We believe that the intricate beauty of a beetle's carapace or the delicate architecture of a butterfly's wing deserves to be studied and admired. Our guild is a collection of curators, craftspeople, and storytellers dedicated to honouring these natural wonders.
• •An opportunity for the collector. For a limited time, select specimens from our curated collection are available. Adorn your study with a piece of natural history and bring the quiet wonder of the wild indoors. Explore the collection.