Brand Tone

Whimsical, Enchanting, and Gentle

Brand Values

• •Appreciation for Nature
• •Eco-Friendliness/Sustainability
• •Beauty and Aesthetics
• •Customer Satisfaction & Gifting
• •Delicacy and Uniqueness

Best Practices

• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., whimsical, enchanting, delicate, serene, wonder, magical, gentle, intricate, charming, nature's embrace) and words to avoid (e.g., edgy, bold if not fitting the specific piece, trendy in a fleeting sense, aggressive). Regularly refer to this list.
• •Emphasize Storytelling: Frame product descriptions and social media posts not just around the item, but the feeling or story it evokes. Connect the piece to the wonder of nature or a whimsical narrative.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy directly reflects and enhances the visual aesthetic of the products and branding. If the visuals are soft and ethereal, the copy should match.
• •Focus on Benefits Beyond the Physical: Highlight how the jewelry makes the wearer *feel* – connected to nature, a sense of wonder, uniquely adorned, special.
• •Consistent Voice Across All Platforms: Whether it's a product description, an Instagram caption, a customer service email, or an FAQ answer, the gentle, enchanting, and helpful tone should remain consistent to build brand trust and recognition.

Social Perception

Positive Associations with Product Quality and Aesthetics. Seen as a Source for Unique, Nature-Inspired Gifts. Some Potential for Name Confusion

Copy Examples

• •Instagram Post Caption (for a new floral necklace): Whispers of the meadow, captured in silver. ✨ Our new Wildflower Bloom necklace is a delicate reminder of nature's gentle artistry. Let its charm dance close to your heart. #NaturalBunny #FloralJewelry #EnchantedAdornments #NatureInspired #DelicateDesigns
• •Facebook Ad Headline & Body: Headline: Carry a Piece of Moonlight Magic. Body: Discover enchanting, nature-inspired jewelry that tells a story. From shimmering moonbeam necklaces to delicate woodland creature brooches, find your own touch of whimsy at The Natural Bunny. Beautifully packaged, perfect for gifting (or a treat for yourself!). Shop now and enjoy free worldwide shipping on orders over $80!
• •Product Description (for bunny-themed earrings): Meet our 'Whispering Willow Bunnies' earrings! These sweet, intricately crafted silver bunnies, nestled amongst tiny shimmering leaves, are designed to add a touch of gentle enchantment to your day. Lightweight and full of charm, they’re a perfect nod to your love for nature's playful side. Lovingly packaged, ready to hop into your collection.
• •Email Subject Line for a Sale: ✨ A Little Sprinkle of Magic: Special Savings Inside! ✨
• •Website Banner Text: Adorn Yourself with Nature's Poetry. Unique, eco-conscious jewelry inspired by the wild. Explore the collection.