Brand Tone

Welcoming and Approachable, Educational and Informative, Empowering and Confidence-Boosting, Passionate and Authentic, Ethical and Conscious

Brand Values

• •Natural and Clean Beauty
• •Sustainability and Ethics
• •Community
• •Authenticity and Empowerment
• •Quality and Curation
• •Customer Experience

Best Practices

• •Embrace Your "Club" Identity: Consistently use inclusive and welcoming language ("Join our community," "Welcome to the club," "Natural Beauties"). Foster interaction by asking questions and encouraging sharing, as seen on their TikTok.
• •Highlight Core Values Repeatedly: Weave in terms like "clean," "natural," "sustainable," "cruelty-free," and "ethical" naturally into product descriptions, social posts, and about sections. Explain *why* these values are important to the brand.
• •Educate with Passion: Share knowledge about ingredients, beauty techniques, and the benefits of natural products in an informative yet enthusiastic and approachable manner. Avoid jargon where possible, or explain it clearly. The founder's passion should come through.
• •Empower and Uplift: Focus copy on how products and services help individuals feel confident and embrace their unique, natural beauty. Steer clear of language that preys on insecurities. Celebrate individuality.
• •Maintain Visual and Verbal Cohesion: Ensure the clean, earthy, and aspirational aesthetic of the website and store is reflected in the language used – keep it clear, positive, and genuine across all platforms, from product descriptions to social media captions.

Social Perception

Trusted Source for Clean Beauty, Community Hub, Expert and Passionate, Modern and Conscious, Engaging and Approachable

Copy Examples

• •Meet your new skin S.O.S! ✨ Our latest [Product Name] is packed with nature's finest, 100% clean, cruelty-free, and oh-so-gentle. Ready to let your natural radiance shine through? Discover the goodness at our Leuven Experience Store or tap to shop! #NaturalBeautyClub #CleanBeauty #SustainableSkincare #LeuvenBeauty
• •Unlock your inner glow! 🌿 Join our upcoming workshop on [Workshop Topic, e.g., 'Mastering Everyday Natural Makeup'] at The Natural Beauty Club in Leuven. Learn expert tips, play with clean cosmetics, and connect with our wonderful community. Limited spots – book yours today and let's celebrate your unique beauty! Link in bio. #NaturalBeautyWorkshop #LeuvenEvents #CleanMakeup #BeautyCommunity
• •(Video showing quick application of 2-3 key products for a fresh, natural look) 3 steps to your 'I woke up like this' glow! 😉 ✨ [Product 1] for happy skin, [Product 2] for a hint of color, and a swipe of [Product 3] to make those eyes pop! All clean, all kind, all you. What are your go-to natural beauty faves? Tell us below! 👇 #NaturalBeautyHacks #MinimalMakeup #CrueltyFreeBeauty #TheNaturalBeautyClub
• •More than just beauty products. We're a club, a community, a space to celebrate your natural radiance. Explore consciously curated clean beauty and experiences that make you shine. Welcome to The Natural Beauty Club. [Shop Now] [Visit Our Store]
• •Ever wondered what 'clean beauty' truly means? 🤔 Our latest blog post dives deep into our commitment to 100% clean, sustainable, and cruelty-free ingredients – because you deserve transparency and products that love your skin and the planet. Read more to discover the Natural Beauty Club difference! [Link to Blog]