Brand Tone

Nurturing, Passionate, and Informative

Brand Values

• •Ethical & Cruelty-Free
• •Natural & Clean
• •Sustainability
• •Support for Small Business
• •Discovery & Curation

Best Practices

• •Lead with Values
• •Tell the Story
• •Use a Nurturing & Inclusive Tone
• •Emphasize Discovery and Curation
• •Maintain Visual and Textual Consistency

Social Perception

The public and its customers perceive The Natural Beauty Box as a high-quality, trustworthy, and authentic subscription service. Customers feel good about their purchases, knowing they are supporting a small business with strong ethical foundations. The element of discovering new, 'under the radar' UK brands is a significant draw and point of positive feedback. The brand is seen not just as a retailer, but as a curator and a gateway to the best of the UK's natural beauty scene.

Copy Examples

• •✨ Sneak peek! ✨ Get ready to feed your skin. This month, we’re featuring a heavenly facial oil from [Small Brand Name], a family-run apiary in the heart of Devon. Packed with nourishing botanicals, it’s the secret to a dewy, post-facial glow, naturally. Want to discover more hidden gems? Our March box is waiting for you. #NaturalBeautyBox #CleanSkincare #SupportSmallUK
• •Hello, lovely! As nature awakens, it's the perfect time to refresh your skincare ritual. Our April 'Bloom & Glow' box is curated to do just that. We've gathered the most gentle, effective, and beautifully fragrant treats from UK artisans who believe in the power of plants as much as we do. Get ready to gently slough away winter dullness and welcome a radiant new season. Subscribe today and let your skin bloom.
• •Beauty Without the Waste. Love beauty but hate plastic? We get it. That’s why every quarter, we dedicate our entire subscription box to being 100% plastic-free. Discover incredible solid shampoos, balms in tins, and serums in glass from innovative UK brands committed to protecting our planet. Your skin and the earth will thank you. Join the #PlasticFree beauty movement. [Link]
• •Discover the UK's Best Kept Beauty Secrets. 5-6 lovingly selected, cruelty-free & vegan products from artisan makers, delivered to your door every month. Worth over £50, yours from £24.95. Feel good beauty starts here.
• •Meet the Maker: [Brand Name] Behind this luxurious [Product Name] is a story of passion. Founded by [Founder's Name], [Brand Name] handcrafts its products in small batches in the Welsh countryside. They use only the finest, sustainably-sourced ingredients to create skincare that's both a treat for the senses and genuinely kind to your skin. By using this, you're not just getting a beautiful product; you're supporting a dream.