Brand Tone

Informative, conversational, enthusiastic, supportive, and accessible.

Brand Values

• •Sustainability/Eco-consciousness
• •Child Welfare & Health
• •Support & Community
• •Accessibility & Simplicity
• •Quality & Affordability
• •Honesty & Versatility

Best Practices

• •Emphasize Support & Simplicity: Frame reusable nappies as an achievable and supported choice.
• •Highlight Eco & Health Benefits Gently: Focus on the positive outcomes (healthier baby skin, less waste).
• •Be Relatable & Authentic: Speak to parents in a way that acknowledges their busy lives and potential concerns.
• •Avoid Jargon: Keep sentences clear and engaging.
• •Show Enthusiasm: Use positive and encouraging language to convey the benefits of reusable nappies.

Social Perception

The Nappy Den is perceived as a trustworthy and supportive brand that makes reusable nappies accessible and manageable for modern parents. They are seen as eco-conscious, focused on child welfare, and committed to providing quality products and helpful advice.

Copy Examples

• •Let's do this together!
• •It's easier than you think, and we're here to help!
• •Say goodbye to nappy rash and hello to happy, healthy bums!
• •We believe in learning and growing together on this wonderful reusable journey.
• •Simple nappy solutions for busy modern parents.