Brand Tone

artistic, welcoming, and curated

Brand Values

• •Quality and Craftsmanship
• •Unique and Beautiful Design
• •Supporting Artists and Designers
• •Customer Experience
• •Accessibility and Affordability

Best Practices

• •Emphasize "Unique" and "Curated": Use words like "handpicked," "exclusive," "one-of-a-kind," "artisan," "designer," and "specially selected" to highlight the distinctive nature of the products.
• •Maintain a Warm and Welcoming Voice: Employ friendly, approachable language. Phrases like "discover your next treasure," "we're delighted to share," or "let us help you find" can create a personal connection.
• •Highlight Craftsmanship and Quality: Use descriptive adjectives that convey skill and artistry, such as "finely crafted," "exquisite," "beautifully designed," and "high-quality."
• •Showcase the Connection to Artists: Regularly mention the support for local and international designers. Use phrases like "featuring talented artists," "celebrating creativity," or "discover the makers."
• •Create a Sense of Discovery and Delight: Use evocative language that invites customers to explore and be inspired. Words like "treasure," "delightful," "captivating," "charming," and "inspire" can enhance this feeling.

Social Perception

Customers and the public generally perceive The Nancy Smillie Shop very positively. It is often described as a "favourite place for browsing and buying," a "Glasgow institution," and a "hidden jem." Reviewers appreciate the "unique and tasteful selection of gifts and home arts," and the "quirky and high-quality products." The shop is praised for its welcoming atmosphere and helpful staff.

Copy Examples

• •Discover uniquely beautiful pieces, crafted with passion. Explore The Nancy Smillie Shop and find a treasure that tells a story.
• •Step into a world of inspiration. From stunning jewellery to captivating homeware, our Glasgow West End haven and online store are filled with handpicked designs you'll adore.
• •More than just a shop, it's a celebration of creativity. Supporting local artists and designers, we bring you exceptional craftsmanship at prices you'll love.
• •Looking for that perfect, out-of-the-ordinary gift? Or a little something to brighten your own day? You'll find it here, where every item is chosen with care and a love for beautiful things.
• •Experience the warmth of The Nancy Smillie Shop. Our friendly team is here to help you find something truly special, reflecting your own unique style.