Tono de Marca

Authentic, Nurturing, and Simple

Valores de Marca

• •Purity and Natural Quality
• •Sustainability and Minimalism
• •Handcrafted and Artisanal
• •Community-Focused
• •Cruelty-Free

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always connect the product back to the core values. Instead of just saying "This soap has shea butter," say "We use nourishing shea butter to ensure every wash is a moment of care."
• •Use Simple, Honest Language: Avoid industry jargon or overly scientific terms. Use words like "handcrafted," "simple," "gentle," "pure," and "nourishing." The tone should feel like a trusted friend giving advice.
• •Emphasize the "Naked" Philosophy: Regularly mention the commitment to minimal, eco-friendly packaging. This reinforces the brand name and its sustainability value, making it a key part of the identity.
• •Tell the Story: Weave the founder's story and the "why" behind the brand into product descriptions, emails, and website copy. This personal touch builds a strong connection and differentiates the brand from larger, impersonal competitors.
• •Focus on the Sensory Experience: Use descriptive, evocative language to describe the scents and textures of the products. Words like "creamy lather," "calming aroma," and "earthy notes" help customers imagine the experience, which is crucial for an online-only brand.

Percepción Social

Perceived as high-quality, effective, trustworthy, and aesthetically appealing. Customers view products as luxurious, gentle, and often become repeat buyers due to transparency and the personal brand story. They frequently comment on the beautiful appearance and pleasant fragrances.

Ejemplos de Copy

• •Simply Soothing. We believe your skin deserves tranquility. Our new "Yes! It's Lavender" bar is handcrafted with locally sourced lavender and calming shea butter to gently cleanse and soothe. No complicated routines, just pure, simple care in every bar.
• •Your Skin's Comfort Food. Give your sensitive skin the gentle embrace it's been missing. Our Oatmeal Milk & Honey soap is a simple blend of nourishing goat milk and finely ground oatmeal. It’s more than a cleanser; it's a daily ritual of kindness for your skin. Free from anything that doesn't belong.
• •Good for your skin. Good for the world around you. We started The Naked Soaps Co with a simple idea: create amazing, all-natural soap and ditch the unnecessary packaging. Better ingredients, less waste. It's that simple.
• •From Our Family, For Your Skin. It began with a search for something better for our own family's sensitive skin. We couldn't find it, so we made it. Today, we still handcraft every bar with ingredients from local farmers, staying true to our belief that the best care is the most simple.
• •Share the Gift of Simple Wellness. True care is uncomplicated. Our gift sets are a curated collection of our favorite handmade soaps, bundled simply and ready to share. No frills, no fuss—just pure, skin-loving goodness. It's the perfect way to say you care.