Brand Tone

Trendy & Fashion-Forward, Luxurious & High-Quality, Approachable & Friendly, Confident & Empowering, Playful & Creative

Brand Values

• •Quality
• •Customer Satisfaction & Experience
• •Trend-Setting & Innovation
• •Accessibility & Inclusivity
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., luxurious yet approachable, trendy, empowering), key messaging points, "do's and don'ts" for language, and preferred vocabulary. Share this with anyone creating content.
• •Stay True to Values: Ensure all copy reflects The Nailest's core values of quality, trend-setting, customer satisfaction, and passion. For example, always highlight the premium materials or the latest designs.
• •Use Consistent Language & Keywords: Incorporate terms like "luxury," "salon-quality," "trend-setting," "high-quality," "instant glam," and "handmade" regularly and appropriately across all platforms to reinforce brand identity.
• •Focus on the "Why": Connect product features to customer benefits and aspirations. Instead of just saying "durable nails," say "Durable nails so you can go about your day with confidence." Frame copy around how The Nailest helps customers feel beautiful, stylish, and empowered.
• •Engage and Showcase: Mirror the approachable and engaging tone seen on their social media. Use user-generated content, ask questions, and use language that resonates with a fashion-conscious audience (e.g., "Nail your look," "Vibe," "Obsession"). Keep an eye on current slang and trends in the beauty community to stay relevant, while still maintaining the core "luxurious" feel.

Social Perception

Generally, customers perceive The Nailest as a provider of beautiful, high-quality, and stylish press-on nails that offer a great alternative to salon manicures. They are seen as a brand that offers variety and unique designs. Mentions by beauty influencers like Jackie Aina have positively impacted their perception and reach. Some customers have raised concerns about the durability of certain nails, the fit for all nail types, and the quality of the included nail glue or adhesive tabs. However, many also praise their longevity. While some find them more expensive than drugstore brands, many feel the quality and design justify the price, especially compared to salon costs. The inclusion of 30 tips per set is also seen as good value.

Copy Examples

• •Headline: Unlock Your Inner Icon. Body: Don't just follow trends, set them. The Nailest delivers luxurious, salon-quality press-on nails designed to make a statement. Discover your signature style today and #NailIt.
• •Headline: Zero Salon Time, Maximum Glam. Body: Ready for a flawless manicure that keeps up with your life? Our Instant Luxury Acrylics give you that fresh-from-the-salon look in minutes. Durable, chic, and endlessly you. Shop the collection.
• •Headline: Confidence At Your Fingertips. Body: Express every facet of your style with The Nailest. From understated elegance to bold artistic designs, find the perfect high-quality press-ons to elevate your look and empower your day. What vibe are you today?
• •Headline: Obsessed with Quality? So Are We. Body: Experience the difference passion makes. The Nailest crafts premium press-on nails from the finest materials, ensuring a stunning, long-lasting finish that’s as resilient as you are. Explore our handmade and ready-to-ship luxury.
• •Headline: Your Style. Your Rules. Your Nails. Body: Life’s too short for boring nails. Dive into The Nailest’s universe of trend-setting designs. Easy to apply, endlessly stylish, and always ready to turn heads. Find your next nail obsession.