Brand Tone

empowering, friendly, and aspirational

Brand Values

• •Empowerment
• •Sisterhood & Support
• •Authenticity
• •Quality & Affordability
• •Confidence

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social captions, should circle back to the core message of female empowerment and confidence. Use strong, uplifting verbs and positive affirmations.
• •Embrace the "Sisterhood" Tone: Write as if you are speaking to a friend. Use inclusive language ("we," "our community," "sisterhood") to foster a sense of belonging. Keep the tone friendly, approachable, and supportive.
• •Tell Your Story: Regularly remind your audience that the brand is family-run. Mentioning the "two sisters and their mom" reinforces authenticity and builds a personal connection that larger brands can't replicate.
• •Balance Aspiration with Accessibility: Showcase stylish and aspirational looks, but always keep the language and pricing grounded and accessible. Highlight the "quality and affordable" value proposition.
• •Create a Lexicon of Brand Keywords: Consistently use a core set of words that define the brand, such as: empower, confidence, value, worth, sisterhood, support, authentic, strong, bold, succeed. This repetition will solidify the brand's identity in the minds of consumers.

Social Perception

The public perception of The Nahas Girls, based on their self-presentation, is that of a small, family-owned business with a positive and uplifting mission. They are perceived as being mission-driven, with a focus that extends beyond just selling clothes. The brand's narrative of being founded by two sisters and their mother adds a layer of authenticity and relatability that likely resonates well with their target audience of young women. The lack of widespread third-party reviews or news mentions suggests they are a growing brand still building their public profile. The perception is shaped almost entirely by their own curated online presence, which is consistently on-message.

Copy Examples

• •Step into your power. ✨ Our new 'Limitless' maxi dress isn't just a piece of clothing, it's a feeling. Designed to make you feel confident, unstoppable, and ready to own your story. Who's ready to turn heads? #NahasGirls #EmpowerYourStyle #ConfidenceIsKey
• •Tired of clothes that don't make you feel amazing? At The Nahas Girls, we believe your wardrobe should be a source of confidence. Founded by two sisters and our mom, our mission is to help you see your worth. Shop our collection of quality, affordable styles and get 15% off your first order. Join the sisterhood today!
• •Wear Your Worth. Our new collection of graphic tees says it all so you don't have to. Bold statements for bold women. Shop now and let your shirt do the talking.
• •(Video shows one of the Nahas sisters styling a single T-shirt in three different ways) "One tee, three ways to conquer your day! Whether it's a coffee run, a big meeting, or a night out with your girls, feel confident and chic. That's the Nahas Girls way. #StyleInspo #Sisterhood #KnowYourWorth
• •A Little Confidence Boost Inside...Body: "Hey [Name], we believe every woman deserves to feel like her best self. That's why we pour our hearts into finding pieces that empower and inspire. P.S. We just dropped some new arrivals we think you'll love..."