Brand Tone

Aspirational and accessible luxury, projecting high-end, professional quality with a confident, direct, and approachable tone that emphasizes results and Nabila's extensive expertise.

Brand Values

• •Expertise and Professionalism
• •Innovation and Simplicity
• •Quality and Efficacy
• •Empowerment

Best Practices

• •Lead with Expertise
• •Emphasize Simplicity and Efficacy
• •Maintain an Aspirational yet Approachable Tone
• •Showcase Social Proof
• •Be Transparent and Honest

Social Perception

Largely positive, driven by Nabila's strong personal brand as a pioneer and authority, positioning the brand as a provider of high-quality, professional-grade products and services. While salons are highly regarded, some product reviews, particularly for haircare and ZERO Makeup, are mixed, indicating a segment of customers whose expectations were not fully met.

Copy Examples

• •Tired of hair that feels dry and damaged? Our Repair Shampoo, born from 38 years of salon expertise, is your solution for restoring strength and shine. Experience the Nabila difference. #NabilaHaircare #ProfessionalResults
• •The secret to flawless, natural-looking skin is here. The ZERO Makeup palette by Nabila. All you need, in one place. Simplify your beauty routine.
• •Welcome to the world of Nabila. Where professional beauty meets everyday life. Enjoy 10% off your first order and discover the products trusted by stars and beauty experts.
• •For over three decades, Nabila has been setting the standard for beauty in Pakistan and beyond. Now, her expertise is bottled for you. Shop the collection at The Nabila Shop.
• •Real results from our amazing customers! ✨ Swipe up to see why everyone is loving the Nabila Hair Care collection and how it's transforming their hair.