Brand Tone

Aspirational & Exclusive, Confident & Stylish, Community-Oriented, Direct & Benefit-Oriented, Modern & Youthful

Brand Values

• •Exclusivity & Prestige
• •Quality & Design
• •Innovation & Trendsetting
• •Community & Belonging
• •Value & VIP Treatment (for members)
• •Style & Substance
• •Positive (among its customer base)
• •Intriguing due to Membership Model

Best Practices

• •Emphasize Exclusivity (Subtly and Directly): Use words like 'exclusive,' 'limited,' 'curated,' 'inner circle,' 'members-only' when appropriate, particularly when referring to the special collections or membership.
• •Speak to the ambitions and values of the target audience (e.g., 'young adults who value both style and substance').
• •Highlight Quality & Design Innovation: Consistently mention the 'premium quality,' 'cutting-edge design,' and 'trendsetting' nature of the products.
• •Build Community (especially around membership): Use inclusive language for members ('your club,' 'join the movement,' 'welcome to the circle') to foster a sense of belonging and reinforce the 'club' aspect of the brand.
• •Focus on benefits and value for members, clearly outlining perks such as discounts, early access, and exclusive products.

Social Perception

A brand perceived as exclusive, innovative, and community-driven, offering high-quality, cutting-edge designs. It should foster a sense of prestige and belonging among its members.

Copy Examples

• •Trendsetting innovation, designed for you.
• •Elite collection for a distinguished community.
• •Are you in?
• •Step into style. Step into the future.
• •Exclusive access, community perks, unmatched style.