Brand Tone

The predominant tone of The Multiverse is passionate, community-centric, and friendly. Their communication style is approachable and knowledgeable, avoiding gatekeeping in favor of inclusivity. The tone is consistently enthusiastic, aiming to share their love for the products they sell and the culture surrounding them.

Brand Values

• •Community Hub
• •Passion for Pop Culture
• •Support for Local & Small Business
• •Resilience and Customer Focus

Best Practices

• •Prioritize "Community" Language: Use words like "we," "us," "our community," and "your second home" to reinforce the brand's core value of being a hub. Frame announcements and promotions as events for the "Multiverse family."
• •Speak with Passion, Not Just as a Retailer: Instead of just announcing a product, share why it's exciting. Use enthusiastic and knowledgeable language. For example, instead of "New Batman comic in stock," try "The latest Batman saga is here, and the art is absolutely mind-blowing!"
• •Incorporate Humor and Nerd Culture: Continue using lighthearted humor, such as dad jokes mentioned on the YouTube channel, and inside references that resonate with the "nerd and nerd adjacent" audience. This builds authenticity and a stronger connection.
• •Highlight the People: Regularly feature staff picks, photos of customers at events (with permission), and behind-the-scenes content with the team. This humanizes the brand and reinforces the friendly, approachable perception customers have of the staff.
• •Maintain an Inclusive and Welcoming Tone: Always ensure copy is welcoming to all levels of fandom. Avoid jargon without explanation and create content that invites questions and discussions, making it clear that everyone is welcome in The Multiverse, regardless of their level of expertise.

Social Perception

The public perception of The Multiverse is overwhelmingly positive. Customers consistently praise their friendly and helpful staff, excellent selection of comics and games, welcoming atmosphere, and engaging events like Free Comic Book Day.

Copy Examples

• •Your portal to new adventures is OPEN! It's New Comic Book Day and our shelves are packed with fresh stories from Marvel, DC, and the indies. Whether you're a hero, a villain, or just nerd-adjacent, we've got a universe waiting for you. Swing by the shop and let's talk comics! #NewComicBookDay #NCBD #TheMultiverse #ComicShop #HurstTX #ReadMoreComics
• •This isn't just another Saturday... it's Free Comic Book Day! Join our Multiverse family on May 3rd for a universe-sized celebration. We'll have stacks of FREE comics, store-wide sales, and maybe even a few surprise guests. This is our favorite day to thank YOU, our amazing community. Who are you bringing with you? #FCBD #FreeComicBookDay #TheMultiverse #Community #HurstEvents #DFW
• •Your Second Home Awaits. Find more than just comics and games—find your people. Explore The Multiverse in-store today. 931 Melbourne Rd, Hurst, TX.
• •This week, Steven is diving deep into the new JSA series! He says it's a perfect read for long-time fans and newcomers alike. What's on your reading pile this week? Let us know! #StaffPick #JSA #Comics #TheMultiverse
• •Choose your adventure!