Brand Tone

Enthusiastic, Passionate, Proud, Celebratory, Approachable, Friendly, Authentic, Genuine, Slightly Playful/Colloquial

Brand Values

• •Love for New Orleans
• •Authenticity
• •Cultural Celebration
• •Community & Connection
• •Self-Expression
• •Quality (Implied)

Best Practices

• •Develop a "NOLA Lexicon": Create a list of common New Orleans slang, phrases, and terms of endearment that align with the brand (e.g., "Yeah You Rite," "Laissez les bons temps rouler," "Krewe," "Where Y'at?"). Use these authentically and appropriately in copy.
• •Embrace Storytelling: Share the stories behind the designs, the inspiration from NOLA culture, or even customer stories related to New Orleans. This reinforces authenticity and passion.
• •Be Genuinely Enthusiastic: Let the love for New Orleans shine through in all communications. Avoid generic marketing language; instead, speak from the heart of a NOLA enthusiast.
• •Maintain Visual Consistency: Ensure that the visuals (photography style, graphics) used alongside the copy also reflect the authentic, vibrant, and sometimes historic feel of New Orleans, aligning with the tone.
• •Engage Like a Local (Figuratively): When interacting with customers on social media or responding to inquiries, maintain that friendly, approachable, and slightly informal NOLA charm. Make customers feel like they're talking to someone who truly gets the city.

Social Perception

Niche Appeal, Positive (Limited Data), Emerging Brand, Lack of Broad Awareness

Copy Examples

• •Yardi Gras season is year-round in our hearts! 💜💛💚 Rock your NOLA pride wherever you roam with our latest tee. Inspired by the city that never stops celebrating. Get yours and let the good times roll! #AuthenticNOLA #NOLAStyle #MardiGrasEveryday #NewOrleansLove #YeahYouRite
• •Missing the Crescent City? Carry a piece of New Orleans with you. ✨ Authentic NOLA brings you apparel and gifts that scream 'I love NOLA!' – from the French Quarter to the Garden District, our designs capture the true spirit. Shop now and wear your heart on your sleeve (literally!). Link in bio! #NOLA #NewOrleansCulture #ShopLocalNOLA (even if you're far away!) #AuthenticDesigns
• •Walk the streets of New Orleans, even when you're miles away. This exclusive design features the iconic NOLA street tiles – a symbol of our city's history and charm. Crafted for comfort and genuine NOLA vibes. It's more than a shirt; it's a piece of home. #NOLAPride #StreetTileStyle #AuthenticNOLA #WearYourCity
• •Geaux Get It! 🎉 Special NOLA Treats Inside Just For You!
• •Born from a deep love for jazz brunches, second lines, and that unmistakable NOLA spirit. Authentic NOLA isn't just a brand, it's our way of sharing the magic of the Crescent City with the world. Every design tells a story. What's yours? #ThisIsNOLA #AuthenticNOLA #NewOrleansHeart