Brand Tone

aspirational, romantic, and nostalgic

Brand Values

• •Heirloom Quality & Craftsmanship
• •Personalization & Individuality
• •Aesthetic Beauty & Photogenic Quality
• •Emotional Significance

Best Practices

• •Use Elevated, Emotive Language: Consistently use words like "heirloom," "cherish," "legacy," "story," and "timeless." Frame the product in the context of life's most significant moments, not just as an accessory.
• •Lead with the "Why," Not Just the "What": Start with the emotional core of the brand story—the passion for creating meaningful keepsakes—before diving into product features like color variety or velvet quality.
• •Maintain Visual and Verbal Consistency: Ensure that the romantic, high-end aesthetic of the photography is always matched by equally sophisticated and polished copy. Avoid overly casual slang or trendy jargon that could dilute the brand's timeless appeal.
• •Acknowledge the Photographer Audience: Regularly create content that speaks directly to wedding photographers. Offer tips for styling, showcase their work prominently, and use industry-specific terms like "flat lay" and "detail shots" to show you understand and value their craft.
• •Address the Price with Value: Do not compete on price. Instead, proactively justify the premium cost in your copy by reinforcing the core values: the unparalleled quality of the materials, the patented design, the handcrafted nature, and the creation of a lasting heirloom.

Social Perception

a premium, aspirational wedding brand

Copy Examples

• •More than a box, it's the beginning of your forever story. Crafted to be held, cherished, and passed down through generations. What chapter will yours hold? #TheMrsBox #HeirloomQuality
• •The detail that makes the difference. Elevate your flat lays from beautiful to unforgettable. Our patented design and exquisite velvet make every ring pop. Gift your clients an heirloom they'll treasure, and create the images they'll adore. #WeddingPhotography #DetailShots #TheMrsBox
• •Your Love Isn't Off-the-Shelf. Your Ring Box Shouldn't Be Either. With over 60 hand-dyed velvets and endless custom options, create a home for your ring that is as unique as your love story. Design Your Perfect Match.
• •The perfect gift for the bride who cherishes every detail. Celebrate her engagement with a timeless keepsake she'll use long after she says 'I do.' #BridalShowerGift #EngagementGift #TheMrsBox
• •Your ring symbolizes a promise. It deserves a keeper that understands its value. Our boxes are crafted with love, to hold your most cherished memories safely. From the proposal to your golden anniversary, let us be a small, beautiful part of your story.