Brand Tone

Empowering & Spiritual, Intersectional Feminist & Inclusive, Educational & Guiding, Authentic & Personal, Creative & Artistic

Brand Values

• •Integrity
• •Quality, Hand-crafted Products
• •Feminist & Queer Owned
• •Creative Community
• •Spirituality & Magic
• •Empowerment & Self-Discovery
• •Inclusivity & Anti-Racism

Best Practices

• •Embody Your Values: Always write through the lens of your core values (Integrity, Quality, Feminist & Queer Owned, Creative Community, Spirituality). Let these principles guide your messaging, from product descriptions to social media captions.
• •Speak Your Audience's Language (with Authenticity): Use terminology that resonates with those interested in spirituality, lunar cycles, and intersectional feminism, but ensure it comes from an authentic and knowledgeable place. Avoid spiritual bypassing or performative activism.
• •Maintain an Empowering and Inclusive Voice: Frame your copy to uplift, inspire, and validate. Use inclusive language that welcomes a diverse audience, explicitly acknowledging and celebrating feminist and queer identities.
• •Balance Mysticism with Practicality: While the brand is rooted in magic and spirituality, ensure the copy also clearly communicates the tangible benefits and uses of products and services (e.g., how a planner helps with organization and intention-setting).
• •Founder's Voice as a Guiding Star: Sarah Faith Gottesdiener's personal tone—insightful, guiding, authentic—should permeate the brand's communications. Create a style guide that captures this essence for anyone writing copy for the brand.

Social Perception

The Moon Studio by Sarah Faith Gottesdiener is perceived as a niche brand catering to individuals interested in spirituality, lunar practices, feminist values, and personal growth. It's seen as a resource for tools (planners, workbooks, candles) and knowledge (workshops, podcast) that support a "magical life." The founder, Sarah Faith Gottesdiener, is central to the brand's perception, viewed as a guide and authority in her specific spiritual domain. The community aspect (Patreon, Substack) suggests a loyal and engaged following that values the connection and shared learning the brand offers. The clear statement of being "feminist & queer owned" likely attracts an audience that specifically seeks out and supports businesses with these values.

Copy Examples

• •For a New Moon Planner: Embrace the dark. Plant your intentions under the New Moon's potent energy. Our Many Moons Planner guides you to harness this quiet power and manifest your deepest desires. Begin your cycle of becoming.
• •For an Online Workshop: Unlock your innate magic. Join Sarah Faith Gottesdiener in an immersive online workshop designed to awaken your intuition and align your life with the mystical rhythms of the universe. For conscious creatives, by conscious creatives.
• •Instagram Post for a Product (e.g., "R.I.P. Patriarchy" sweatshirt): Wear your values. Create your world. Our 'R.I.P. Patriarchy' sweatshirt is more than apparel; it's a statement. Crafted for comfort, designed for the revolution within and around. #FeministMagic #TheMoonStudio
• •Email Newsletter Snippet: Dear Moon Community, as the seasons shift, so does our inner landscape. This month, we explore the art of compassionate transformation, offering tools and wisdom to navigate your growth with integrity and grace. Discover resources for your journey inside.
• •Promoting the "Moonbeaming" Podcast: Tune into Moonbeaming. ✨ Sarah Faith Gottesdiener shares insights on tarot, magic, and living an aligned life in a world that needs your unique light. Listen wherever you get your podcasts and join the conversation.