Brand Tone

Magical, Mystical, Handcrafted, Artisanal, Supportive, Joyful, Ethical, Conscious, Approachable, Friendly, Modern

Brand Values

• •Creativity & Uniqueness
• •Quality & Craftsmanship
• •Joy & Well-being
• •Ethical Responsibility
• •Transparency & Authenticity
• •Community & Connection

Best Practices

• •Embrace the "Magical" Vernacular: Consistently use words and phrases that evoke enchantment, mysticism, and wonder (e.g., "conjure," "enchant," "ritual," "mystical," "spellbinding").
• •Highlight "Handmade" and "Ethical" Pillars: Regularly remind your audience of the artisanal quality, the ethically sourced, vegan, and cruelty-free nature of the ingredients, and the brand's commitment to charitable giving. This builds trust and appeals to conscious consumers.
• •Maintain a Warm and Approachable Persona: Continue the personal touch established by the founder. Use "we" and "you," ask questions, and respond to comments in a friendly and supportive manner. Share behind-the-scenes content to foster connection.
• •Focus on Sensory Experience and Emotion: Describe scents vividly, and connect them to feelings, moods, and desired atmospheres (e.g., "uplift your spirit," "calming whisper," "transform your space"). Use evocative imagery in visuals.
• •Be Consistent Across All Channels: Ensure the magical, ethical, and joyful tone is reflected uniformly across the website, product descriptions, social media posts, email newsletters, and any customer interactions. This reinforces brand identity and reliability.

Social Perception

Highly Positive Customer Feedback, Emerging Brand, Appreciation for Ethical Stance, Engaged Niche Community

Copy Examples

• •Headline: Illuminate Your Sanctuary. ✨ Body: Discover Hex & Boon's handcrafted soy candles, ethically sourced and poured with intention. Let our magical scents transform your space and uplift your spirit. What enchantment will you invite in today? #HexAndBoon #MagicalMoments #HandmadeCandles
• •Headline: More Than a Candle, It's a Ritual. Body: Each Hex & Boon creation is a blend of ethically sourced ingredients and pure intention. From our hands to your home, experience the magic of "Casting Light & Conjuring Magic." Plus, 5% of every sale supports mental well-being through CALM. #EthicalMagic #SoyWaxJoy #SupportSmallUK
• •Headline: What's Your Mystical Mood? Body: Whether you're seeking the calming whisper of lavender or the bold roar of Dragon's Flight, our unique home fragrances are here to set the scene. Hand-poured in Manchester, designed to delight. Explore the magic at hexandboon.com. #ModernMystic #ScentedSanctuary #HexAndBoon
• •Headline: Gift a Little Magic (Or Keep It All For Yourself!). Body: Looking for a unique, handcrafted gift that speaks from the heart? Hex & Boon offers enchanting candles and room sprays that look as good as they smell. Perfect for birthdays, thank yous, or just because. Share the light! #GiftMagic #HandmadeWithLove #UKSmallBiz
• •Headline: Behind the Magic: Meet Terrence. Body: Hex & Boon began with a spark of creativity and a passion for bringing joy. Every candle is designed and handmade by our founder, Terrence, using only the best vegan and cruelty-free ingredients. Join our journey: [Link to "Our Story" or a social media post]. #FounderStory #CreativeCalling #CandleCraft