Tono de Marca

Approachable, Personal, and Trendy

Valores de Marca

• •Meaningful Connections
• •Creating Memories
• •Quality and Durability
• •Individuality and Self-Expression
• •Local Originality

Mejores Prácticas

• •Prioritize "Experience" Over "Product": Always use language that highlights the emotional and memorable aspects of the service. Frame it as an "experience," "moment," "ritual," or "celebration" rather than just a transaction.
• •Balance Trendy with Timeless: Use casual, trendy language (e.g., "get zapped," emojis) on social media to stay relatable, but ensure the core website and descriptive copy retains a sense of elegance and quality by using terms like "14k solid gold," "crafted," and "timeless."
• •Amplify the "Why": Every piece of copy should address the motivation behind the purchase. Whether it's for a milestone, a relationship, or self-love, focusing on the "why" reinforces the brand's core values of connection and meaning.
• •Foster Community through User Stories: Actively encourage customers to share their photos and the stories behind their jewelry using a specific hashtag. Reposting this content (with permission) validates the brand's message and builds a community around shared experiences.
• •Speak Directly to the Connection: In copy, use words that evoke relationships and togetherness. Address the audience as "you and your bestie," "celebrate your bond," or "a symbol for you and yours" to consistently reinforce the brand's central value proposition.

Percepción Social

Trendy and Desirable Activity; High-Quality Niche Service; Positive Customer Experience

Ejemplos de Copy

• •Some bonds are meant to last forever. ✨ Tag your bestie and get zapped! Book your permanent jewelry experience and create a memory that sparkles as much as you do. #TheMoodWave #PermanentJewelryToronto #FriendshipGoals
• •A Love That Lasts. Lock in your love. Celebrate your unique story with a 14k solid gold permanent bracelet, custom-fit and welded for forever. It's more than jewelry; it's a symbol of your connection. Book a private appointment today.
• •Your Story, Forged in Gold. Discover Toronto's original permanent jewelry experience. Create a timeless symbol of your most cherished moments and connections.
• •A Little Sparkle to Share. Love your permanent jewelry? Share the experience! Refer a friend to The Mood Wave, and you both receive 10% off your next piece. It's the perfect way to create another lasting memory together.
• •POV: You and your sister finally get the matching bracelets you've always talked about. (Audio: trending upbeat song) (Final shot: close-up of the two bracelets together) Sister goals, sealed in gold. ✨ #permanentbracelet #getzapped #torontolife #sisters