Brand Tone

Passionate, Curated, Community-Oriented, Stylish, Approachable

Brand Values

• •Passion for Music
• •Quality Curation
• •Supporting Artists & Music Community
• •Individual Style & Expression
• •Customer Experience
• •Social Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document your specific tone (passionate, curated, community-focused, stylish, approachable), key messaging points, preferred terminology (and terms to avoid), and provide examples. This ensures anyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to – music enthusiasts, vinyl collectors, those seeking quality audio, etc. Tailor the nuances of your tone to resonate with their interests and language while staying true to your core voice.
• •Prioritize Passion and Authenticity: Let the genuine love for music shine through in all communications. Avoid overly corporate or generic language. Share stories, highlight the "why" behind product selections, and connect on an emotional level.
• •Maintain Consistency Across All Channels: Whether it's a product description, an Instagram caption, an email, or a blog post, the underlying tone should feel familiar and distinctly "Home of Mood." While the formality might shift slightly (e.g., social media vs. terms of service), the core personality should remain.
• •Listen and Engage: Pay attention to how your community talks about music and your brand. Incorporate their language (where appropriate) and engage in conversations with an authentic and approachable tone. This reinforces the community aspect of your brand.

Social Perception

Home of Mood is likely perceived as a go-to place for vinyl, quality audio gear, and music-related lifestyle products. The curation and connection to industry figures like Grant Hislop likely lend credibility. Their efforts to build a community around music are a positive aspect. With links to Juice TV and a broader media vision, the brand might be seen as an evolving entity within the NZ music scene. Customers likely appreciate the curated selection that helps them discover and enjoy music.

Copy Examples

• •Immerse yourself in the raw energy of [Artist's Name]'s latest masterpiece. We've handpicked this release for its groundbreaking sound and sheer passion. Discover your next favourite album – the kind that stays with you long after the music stops. Explore it now at Home of Mood.
• •What's spinning on your turntable this weekend, Mood community? Share your current obsessions in the comments below! We're always on the hunt for new sonic adventures and love hearing what moves you. #HomeOfMood #VinylCommunity #MusicLoversNZ
• •Elevate your listening experience from simply hearing to truly *feeling* the music. Our curated range of [Product Type, e.g., headphones] combines cutting-edge audio tech with a design that speaks to your style. Because great music deserves exceptional sound. Find your perfect match.
• •Hey music lovers, Grant here from Home of Mood. We're buzzing about some incredible new arrivals this week that we think you'll genuinely dig. It’s all about that shared passion for discovering and experiencing amazing tunes. Dive in and see what resonates with your mood.
• •At Home of Mood, we're more than just a store; we're a community built on a shared love for music's power. From timeless vinyl classics to the latest audio tech, we meticulously curate collections that resonate with every music lover. Join us and explore the sound of your style.