Brand Tone

Empathetic, Dreamy, Personal, and slightly Atmospheric, focusing on creating moods and feelings.

Brand Values

• •Creating Atmosphere
• •Personal Connection
• •Emotional Wellbeing
• •Reliability
• •Differentiation

Best Practices

• •Avoid overly technical jargon; focus on the emotional impact of the lighting.
• •Use 'you' and 'your' frequently to create a personal connection with the customer.
• •Ensure the copy aligns with the visual aesthetics; if visuals are dreamy and atmospheric, the copy should reflect that.
• •Highlight the mood or feeling that the lighting helps create.
• •Clearly differentiate the brand from other companies with similar names, especially those in the cannabis and supplement industries.

Social Perception

A reliable lighting shop that evokes positive feelings and helps customers create the desired atmosphere in their spaces, clearly distinguished from other similarly named businesses (especially cannabis and supplement companies). Known for reliable shipping and delivery.

Copy Examples

• •Create your perfect evening ambiance with our new sunset lamp. Feel the warmth wash over you.
• •Transform your space into a dreamy escape. Discover lighting that speaks to your soul.
• •Imagine the possibilities: a cozy reading nook, a vibrant party atmosphere, or a tranquil bedroom retreat. All with the right lighting.
• •What mood are you trying to create? Let our lighting guide you.
• •Your home, your mood, your style. Find lighting that reflects who you are.