Brand Tone

Aspirational, stylish, and friendly; sophisticated yet approachable, making high-end design accessible. Confident in its curation, warm and welcoming, balancing inspiration with relatability.

Brand Values

• •Curation & Quality
• •Aesthetic & Style
• •Inspiration
• •Community

Best Practices

• •Lead with "Why," Not Just "What": Instead of just describing a product's features, start by explaining why it belongs in the customer's home. Focus on the feeling, the solution, or the aesthetic it provides.
• •Use an Aspirational & Inclusive Vocabulary: Employ words that evoke style, quality, and inspiration, such as "curated," "handcrafted," "elevated," "thoughtful," and "timeless." Ensure the language feels welcoming and not exclusive.
• •Always Maintain a Friendly & Polished Tone: Whether writing a product description, a social media reply, or an email, the voice should remain polished and professional, yet warm and approachable. Avoid overly casual slang or corporate jargon.
• •Engage with Questions and Storytelling: On social media, pull the audience into a conversation by asking questions about their style or how they use products. In descriptions, tell the story behind an item.
• •Create a "Voice & Tone" Guideline Document: Develop a simple internal document that outlines the brand's voice, key messaging pillars, and lists "words we use" and "words we avoid." This ensures consistency across all platforms.

Social Perception

Perceived as a tasteful and reliable curator of specialty home goods and gifts. Seen as a go-to source for unique, non-mass-market items with a story or design. Considered trustworthy and reputable for good taste and quality products.

Copy Examples

• •Meet your new centerpiece. ✨ The sculptural form and earthy texture of our new Terra Vase bring a touch of quiet elegance to any corner. Handcrafted to be perfectly imperfect. Tap to shop and welcome a new work of art into your home. #TheMonkeyHaus #HomeDecor #CeramicArt
• •Find a gift as unique as they are. From handcrafted ceramics to cozy textiles, our curated collection is filled with thoughtful presents for everyone on your list. Stop the endless search and discover something truly special at The Monkey Haus. #GiftGuide #UniqueGifts #ShopSmall
• •Curated for the Considered Home. Discover a selection of objects, home goods, and lifestyle pieces chosen for their quality, beauty, and enduring style.
• •As the seasons shift, so does our desire for renewal. This spring, it's all about light, texture, and intentional details. Explore our latest arrivals—from breezy linen throws to handcrafted planters—and find the perfect accent to breathe new life into your home. #TheMonkeyHaus #SpringRefresh #InteriorStyling
• •Elevate your everyday dining. Our collection of minimalist dinnerware and artisanal glassware is designed to make any meal feel like a special occasion. Discover more tablescape inspiration on our board. | The Monkey Haus | Modern Table Setting | Home Entertaining