Brand Tone

Personal & Relatable, Community-Focused, Faith-Inspired (Subtle), Appreciative & Customer-Centric, Friendly & Approachable, Transparent (Practical)

Brand Values

• •Modesty
• •Affordability
• •Quality & Comfort
• •Service/Helping Others
• •Perseverance & Growth
• •Family-Oriented

Best Practices

• •Maintain the Personal Touch: Continue sharing Abigail's story and the "why" behind the brand. This personal connection is a strong asset. Use "we" and "our" to foster a sense of community.
• •Emphasize "Cute and Comfy": Consistently use descriptive words that evoke comfort, ease, and approachable style in product descriptions and marketing materials.
• •Highlight Values Subtly: Weave in references to modesty as a lifestyle, affordability, and the joy of finding clothes that align with personal values, without being overly preachy. The faith-based aspect can be acknowledged respectfully where appropriate (e.g., for specific apparel lines).
• •Engage with Customer Feedback: Continue to showcase positive reviews. If expanding to social media, respond to comments and messages with the same friendly, appreciative, and helpful tone seen on the website.
• •Be Transparent and Authentic: Continue the practice of open communication, like the tariff notice. Authenticity builds trust, especially for a brand with such personal origins.

Social Perception

Positive Customer Experience, Niche Provider, Trustworthy (for existing customers), Limited Wider Visibility

Copy Examples

• •Homepage Banner: Dressing modestly, living beautifully. Discover cute, comfy styles designed with your values and lifestyle in mind. From our family to yours.
• •Product Description (for a denim skirt): Our [Skirt Name] Denim Skirt: a community favorite for a reason! Crafted for comfort and timeless style, it’s the perfect piece to help you feel confident and covered, wherever your day takes you. Just like the ones Abby first dreamed of providing!
• •'About Us' Snippet: It all started with a simple desire: to help women find beautiful, modest clothing they could feel truly good in. Years later, The Modest Style Boutique (formerly Jupe De Abby) is still all about cute, comfy, and affordable styles, run with the same passion and dedication by Abby, now a mom of two!
• •Email Subject Line for New Arrivals: Fresh Finds! Cute, Comfy, and Modest New Styles Just For You!
• •Social Media Post (if they were to start one): Modesty is more than just a style, it's a way of life. We're here to make finding those perfect, comfortable pieces a little easier. What modest styles are you loving lately? #ModestStyle #FaithFashion #ComfyChic