Brand Tone

Aspirational, Energetic & Exciting, Inclusive & Empowering, Authoritative (self-proclaimed)

Brand Values

• •Opportunity: Providing a platform for new and unsigned models and designers to showcase their talents.
• •Experience: Offering the "experience" of participating in a large-scale fashion event, complete with runway, red carpet, and professional photos.
• •Community/Networking: Bringing together models, designers, industry professionals, and audiences.
• •Inclusivity: Aiming to feature a diverse range of talent.
• •Entertainment: Combining fashion shows with musical performances and a festival atmosphere.

Best Practices

• •Maintain an Aspirational Voice: Use language that inspires and speaks to the dreams of models and designers (e.g., "spotlight," "dream," "launchpad," "unveil").
• •Emphasize "Experience" and "Opportunity": Continuously highlight what participants will gain, whether it's runway experience, networking, or portfolio-building.
• •Use Energetic and Inclusive Language: Incorporate words that convey excitement and welcome a diverse range of talents (e.g., "electrifying," "vibrant," "all talents welcome").
• •Be Clear About the Offering (Transparency is Key): While maintaining an aspirational tone, ensure that copy related to applications, participation, and any associated costs or requirements is straightforward and easy to understand. This can help manage expectations and address some of the criticisms found in reviews. (Self-generated recommendation based on findings).
• •Showcase Success Stories (Authentically): Feature genuine testimonials and success stories from past participants (both models and designers) to add credibility and reinforce the brand's promise of opportunity. Ensure these stories are verifiable and relatable.

Social Perception

Divided: Some aspiring participants view TME as a chance for runway experience, networking, and portfolio building. Critics perceive TME as a "pay-to-play" system with concerns about return on investment and organizational shortcomings.

Copy Examples

• •Headline: Your Runway Awaits. The Model Experience. Body: Dreamed of walking in Fashion Week? This is your moment. Join The Model Experience and step into the spotlight. Apply now and transform your aspirations into reality. #ModelLife #FashionWeekFestival #TME
• •Headline: Be Seen. Be Discovered. Body: The Model Experience isn't just a show, it's a launchpad. Showcase your talent to a crowd defectos, industry insiders, and top designers at our next Fashion Week Festival. Your journey starts here.
• •Headline: More Than Fashion. It's a Festival! Body: Experience the "Coachella of Fashion Shows"! Live music, incredible designs, and YOU on the runway. Get your tickets or apply to model for an unforgettable fusion of fashion and entertainment. #NYFW #LAFW #TheModelExperience
• •Headline: Designers: Ignite Your Brand. Body: Ready to unveil your collection on a grand stage? The Model Experience offers unparalleled exposure for up-and-coming designers. Connect with models, buyers, and press. Apply today for our Designer Showcase!
• •Headline: Capture the Moment. Build Your Portfolio. Body: With our professional photo shoot passes, get stunning images that make an impact. Perfect for models, actors, and creatives looking to elevate their brand. Book your session in LA or NYC. #ModelPortfolio #Photoshoot #TME