Brand Tone

Empathetic, Sustainable, Practical, Informative, and Empowering

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Comfort
• •Inclusivity
• •Empowerment

Best Practices

• •Emphasize sustainability and eco-friendliness in all communications.
• •Highlight the comfort and practicality of the underwear.
• •Focus on the mission to eradicate plastic waste.
• •Use inclusive and body-positive language.
• •Share customer stories and testimonials about the product's benefits.

Social Perception

Eco-conscious consumers seeking sustainable alternatives to traditional period and incontinence products. Perceived as a brand that prioritizes environmental responsibility, comfort, and inclusivity.

Copy Examples

• •Join the Mint Global movement! Say goodbye to disposables and hello to sustainable comfort.
• •Our bamboo underwear is designed for your body and the planet. Experience the difference!
• •Tired of period waste? Make the switch to reusable underwear and feel good about your impact.
• •At Mint Global, we're committed to providing sustainable solutions for a healthier planet. One pair of underwear at a time.
• •Discover the freedom and confidence of our eco-friendly period underwear. Shop now and embrace sustainable living!