Brand Tone

Enthusiastic & Celebratory, Family-Friendly & Inclusive, Magical & Wondrous, Community-Oriented, Resilient & Optimistic

Brand Values

• •Creating Unique Experiences
• •Community Engagement
• •Artistry & Craftsmanship
• •Family Fun
• •Embracing Winter
• •Innovation

Best Practices

• •Emphasize Wonder and Magic: Use evocative and descriptive language that transports the audience to a magical, icy world. Words like "dazzling," "breathtaking," "enchanting," and "spectacular" can enhance this.
• •Highlight Family and Community: Consistently frame the festival as an event for all ages and a place for community gathering. Use inclusive language and showcase shared experiences.
• •Showcase Unique Attractions (Especially the Maze): Leverage the uniqueness of the world-record ice maze and other key features like ice slides and live carvings. Use impressive facts and figures where appropriate.
• •Maintain Enthusiasm and Positivity: Even when addressing practicalities (like weather), keep the overall tone upbeat and focused on the joy and excitement of the event.
• •Incorporate Visual Language: Since the festival is highly visual, use words that paint a picture. Encourage user-generated content by using relevant hashtags and engaging with visitor posts, reflecting their excitement back to the audience.

Social Perception

Excitement & Anticipation, Family Destination, Visually Impressive, Weather Dependent, Valued Community Event

Copy Examples

• •Headline: Step Into a World of Ice & Wonder! ❄️ Body: Gather your loved ones and create unforgettable memories at The Minnesota Ice Festival! Explore the Guinness World Record-holding ice maze, zoom down thrilling ice slides, and marvel at breathtaking sculptures. It's more than a festival; it's where winter magic comes alive! ✨ #MNIceFestival #WinterWonderland #FamilyFun
• •Headline: Minnesota's Coolest Celebration is BACK! Body: Experience the chill and thrill! The Minnesota Ice Festival returns with more icy adventures than ever. From dazzling light displays to cozy warming houses and delightful treats, we're celebrating everything that makes winter in the Bold North special. Get your tickets and embrace the freeze! #EmbraceTheCold #MinnesotaWinter #IceArt
• •Headline: Record-Breaking Fun for Everyone! 🏆 Body: Dare to get lost in the WORLD'S LARGEST Ice Maze, right here in Minnesota! The Minnesota Ice Festival offers frosty fun for all ages – glide on our skating rink, witness incredible live ice carving, and capture the perfect winter photo. Your ultimate winter adventure awaits! #WorldsLargestIceMaze #MNFamilyFun #IceSculptures
• •Headline: More Than Just Ice – It's a Community Celebration! Body: Join us at The Minnesota Ice Festival as we celebrate the spirit of Minnesota winter! Enjoy local food trucks, sip warm cocoa, and be amazed by artistry carved from ice. We're proud to bring our community together for this magical season. A portion of proceeds supports local charities! #CommunityLove #MinnesotaProud #WinterFestival
• •Headline: Your Magical Winter Escape Awaits! ✨ Body: Escape the ordinary and dive into the extraordinary at The Minnesota Ice Festival. Wander through luminous ice tunnels, laugh your way down slippery slides, and feel the enchantment of a true winter wonderland. Book your tickets now for an experience that will light up your winter! #IceMagic #WinterGetaway #MinnesotaEvents