Brand Tone

Informative & Transparent, Clean & Fresh, Trustworthy & Reassuring, Eco-conscious & Ethical, Approachable & Friendly

Brand Values

• •Natural Ingredients
• •Effectiveness
• •Transparency
• •Sustainability & Eco-Friendliness
• •Health & Well-being
• •Simplicity/Minimalism

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language. Avoid jargon or overly complex sentences. Reflect the "minimal" ethos in your wording – less is often more.
• •Emphasize Natural and Safe: Consistently highlight the natural ingredients and the absence of harsh chemicals. Use terms like "plant-powered," "gentle," "pure," and "toxin-free."
• •Be Informative and Educational: Back up claims with facts about ingredients and their benefits. Help consumers understand why your natural deodorant is a better choice.
• •Maintain Visual Consistency: Ensure that the clean, fresh, and minimal aesthetic of your visual branding is mirrored in the tone and style of your copy.
• •Engage Authentically: When interacting on social media or responding to customer inquiries, maintain a friendly, helpful, and transparent tone. Address concerns openly and reinforce brand values.

Social Perception

Positive (among its direct audience), General Market Trend (growing interest in natural deodorants), Skepticism (towards natural deodorants generally), Confusion with "Minimal Phone"

Copy Examples

• •Headline: Naturally Effective. Simply Clean. All-Day Confidence. Body: Tired of harsh chemicals but need a deodorant that truly works? The Minimal Company offers powerful, long-lasting odor and wetness protection with ingredients you can trust. Good for you, good for the planet. Call to Action: Discover Your New Favorite Natural Deodorant.
• •Headline: The Secret to Freshness? No Secrets. Body: We believe in transparency. That's why our natural deodorants are made with simple, effective ingredients clearly listed, so you know exactly what you're putting on your skin. Experience the minimal difference. Call to Action: Explore Our Ingredients.
• •Headline: Embrace the Minimal. Maximize Your Day. Body: Our minimalist approach to deodorant means no unnecessary additives, just pure, plant-powered performance. Stay fresh and confident from morning to night, naturally. Call to Action: Shop Minimalist Deodorants Now.
• •Headline: Gentle on Skin. Tough on Odor. Body: Sensitive skin? Our carefully formulated natural deodorants provide effective odor control without the irritation. Finally, a natural deodorant that feels as good as it works. Call to Action: Find Your Gentle Solution.
• •Headline: Make the Switch to Cleaner Deodorant. Your Body Will Thank You. Body: Join the movement towards mindful personal care. The Minimal Company’s natural deodorants are aluminum-free, paraben-free, and cruelty-free. Better for you, and a kinder choice for the earth. Call to Action: Learn More & Make the Switch.