Brand Tone

Educational & Informative, Authentic & Transparent, Empowering, Community-Focused & Supportive, Passionate & Enthusiastic, Approachable & Relatable

Brand Values

• •Transparency
• •Education
• •Empowerment
• •Ethical Sourcing
• •Community
• •Quality

Best Practices

• •Lead with Education and Empowerment: Frame product descriptions, social media posts, and blog content around teaching something valuable or helping the customer feel more knowledgeable and confident. Always aim to empower them on their crystal journey.
• •Prioritize Transparency: Be open about sourcing, even if it means explaining a crystal is "stabilized" or "treated" (and why). If details are known about ethical practices of suppliers, share them. This builds immense trust.
• •Use "Maven" Wisely: Reinforce the "expert" but also "guide" aspect of the brand. Encourage customers to *become their own* Mineral Maven, positioning the brand as a supportive resource rather than a distant authority.
• •Maintain an Authentic & Relatable Voice: Especially on platforms like TikTok, don't be afraid to show the human side of the business – the passion, the challenges, the humor. This makes the educational content more digestible and the brand more approachable.
• •Emphasize Community & Connection: Regularly mention collaborations, the "Giving Back" program, and engage directly with followers' questions and comments. Use inclusive language that makes customers feel part of The Mineral Maven community.

Social Perception

Knowledgeable & Expert, Trustworthy & Honest, Passionate & Genuine, Supportive & Engaged, A Go-To Resource for Authentic Crystals

Copy Examples

• •✨ Meet the newest member of our consciously sourced family: this stunning Garnierite palm stone! Did you know Garnierite's vibrant green comes from nickel? It's a stone of empowerment, helping you honor your inner magnificence and radiate love. We believe in transparency, so swipe to learn about its mineralogy and ethical journey from Madagascar to our shop. Ready to be your own Mineral Maven? Tap to shop! #TheMineralMaven #EthicallySourcedCrystals #CrystalEducation #Garnierite #Empowerment #KnowYourMinerals
• •Tired of wondering if your crystals are the real deal? We get it. That's why empowering you with knowledge is at the heart of what we do. Our latest blog post dives deep into identifying fake Malachite – learn the tell-tale signs so you can collect with confidence! 💚 Read now and become a more informed crystal lover. Link in bio! #CrystalTransparency #TheMineralMaven #FakeCrystals #Malachite #CrystalEducation #ConsciousCollecting
• •(Video: Holding two crystals, one real, one fake example if possible, or showing clear images) Spot the fake! 👀 Real [Crystal Name] has [Key characteristic 1], fake ones often show [Fake characteristic 1]. At The Mineral Maven, we’re all about transparency & helping YOU become a crystal expert. No gatekeeping here! 😉 Drop your crystal questions below! #CrystalTips #TheMineralMaven #Transparency #CrystalHealing #BeYourOwnMaven
• •This beautiful Ocean Jasper was hand-selected with love and a commitment to ethical sourcing. We work closely with suppliers who ensure fair wages, safe working conditions, and environmental responsibility in Madagascar. We believe in connecting you with crystals that not only call to you but also come with a story of integrity. Learn more about our sourcing practices on our 'About Us' page. #EthicalCrystals #OceanJasper #ConsciousConsumer #TheMineralMaven #TransparencyInSourcing
• •Hello Crystal Lover, This month, let's journey into the world of [Crystal Name]! Beyond its beauty, [Crystal Name] carries powerful energies of [mention properties]. As your Mineral Maven, I want to empower you not just with beautiful stones, but with the understanding to truly connect with them. Discover its history, geological facts, and how to incorporate it into your practice. Plus, a sneak peek at new [Crystal Name] pieces arriving soon – all consciously sourced, of course! Stay curious, The Mineral Maven Team #CrystalEducation #EmpoweredCollector #MonthlyMaven #ConsciouslySourced