Brand Tone

Helpful & Informative, Friendly & Approachable, Passionate & Enthusiastic, Customer-Centric, Traditional (with a modern twist)

Brand Values

• •Quality
• •Customer Service Excellence
• •Value for Money/Competitive Pricing
• •Family Business & Trust
• •Innovation & Creativity
• •Supporting Customer Projects

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Helpful, Friendly, Passionate, Expert yet Approachable) with examples of 'do's and don'ts' for language. Share this with anyone creating content.
• •Always Prioritize the Customer: Frame your copy around their needs, aspirations, and potential questions. Use 'you' and 'your' frequently. Focus on how your products and expertise can help them achieve their goals.
• •Be Genuinely Helpful: Don't just sell; offer advice, inspiration, and solutions. Create content (like blog posts, how-to guides, FAQs) that adds value beyond the transaction.
• •Maintain a Friendly and Approachable Demeanor: Use warm, conversational language. Don't be afraid to show enthusiasm for your products and your customers' projects. Respond to queries and comments in a consistently helpful and positive manner.
• •Showcase Quality and Value Naturally: Instead of just stating 'high quality,' describe the materials, the weave, or the designer heritage if applicable. Explain how your competitive pricing doesn't compromise on that quality, reinforcing the value proposition.

Social Perception

Positive, Reliable & Trustworthy, Good Source for Quality Fabrics, Helpful & Responsive, Innovative

Copy Examples

• •Homepage Banner: 'Your next masterpiece starts here. Discover beautiful, quality fabrics at prices you'll love, from our family to yours.'
• •Product Description Snippet (for a new floral fabric): 'Bring your vision to life with our enchanting [Fabric Name] floral linen! Perfect for curtains that dance in the breeze or a statement chair that tells a story. Need a closer look? Order a free sample today and feel the quality for yourself!'
• •Social Media Post (showcasing a customer project): 'Wow! Look at this incredible chair reupholstered by the talented @[CustomerHandle] using our [Fabric Name]! We love seeing your creative projects. Share yours using #MillshopMakes for a chance to be featured! Got a question about the best fabric for your next idea? Just ask us – we're always happy to help!'
• •Email Subject Line (for a sale): 'Psst! Your favourite fabrics are waiting (at a dream price!).'
• •Blog Post Introduction (e.g., 'How to Choose Upholstery Fabric'): 'Ready to give that beloved armchair a new lease of life? Choosing the right upholstery fabric can feel like a big decision, but don't worry, we're here to help! In this guide, we'll walk you through everything you need to know, from durability to design, so you can pick the perfect material with confidence.'