Brand Tone

Authentic, Passionate, Community-Focused, Welcoming, Local, Supportive, DIY, Creative, Resilient, Positive, Cool, and Laid-back

Brand Values

• •Community
• •Passion
• •Quality
• •Authenticity
• •Creativity & Self-Expression
• •Inclusivity & Welcome
• •Local Support

Best Practices

• •Embrace the "Community First" Language: Always highlight the community aspect. Use words like "hub," "gathering," "local family," "your space." Actively engage with comments and user-generated content to foster this.
• •Stay Authentic and Passionate: Let genuine enthusiasm for skateboarding and coffee shine through. Share stories, whether it's about the origin of a coffee bean, the craftsmanship of a new deck, or a local skater's achievement. Avoid overly corporate or generic marketing speak.
• •Keep it Rooted in Local Pride: Continuously reference Tacoma ("253," "Grit City," local landmarks if appropriate). Feature local artists, skaters, and collaborators. This reinforces the "local supportive" value.
• •Inject the DIY & Creative Spirit: Use active, energetic language. Highlight the "art and culture surrounding it and the DIY mindset." Showcase customization, unique products, and events that celebrate creativity (like art shows or DIY spot builds).
• •Maintain a Balance of Cool and Welcoming: The tone can be edgy and cool, reflecting skate culture, but must always remain inviting and inclusive. Use slang or skate-specific terms where appropriate but ensure the overall message is understandable and welcoming to both seasoned skaters and newcomers or just coffee lovers. The tagline "SIP IT. GRIP IT. RIP IT." is a good example of this balance.

Social Perception

Positive & Highly-Regarded, Unique & Innovative Concept, Community Cornerstone, Supportive & Passionate Ownership, Resilient & Committed

Copy Examples

• •Instagram Post (Image: Latte art next to a new skateboard deck): Fuel your session. ☕️🛹 Tacoma's finest brew and the freshest decks, all under one roof. We're more than a shop, we're your community. What's your method? #TheMethod253 #TacomaSkateboarding #CoffeeAndSkate #SupportLocal
• •Facebook Event Promotion (Image: Flyer for a local skate jam/art show): Roll through! 🔥 Join us this Saturday for [Event Name]! Live music, local art, good coffee, and pure skateboarding. We're all about bringing Tacoma's creative and skate communities together. See you there! #TheMethodEvents #TacomaWA #SkateCulture #CommunityHub #SipItGripItRipIt
• •Website About Us Snippet Update: Born from a love for the grind – whether it's fresh coffee beans or a concrete ledge. The Method Skateboards & Coffee is Tacoma's home for quality gear, perfectly pulled espresso, and the genuine spirit of skate culture. We believe in building more than just boards; we're building community, one kickflip and one cup at a time. #OurMethod #TacomaProud
• •Promotional Tweet/X Post: Need a new setup or just a damn good coffee? The Method in #Tacoma has you covered. Quality gear, local roasts, and real skate vibes. Come hang. 🤙 #SkateShop #CoffeeShop #TheMethod253 #RealRecognizesReal
• •Product Description (for a shop-branded T-shirt): Wear your roots. This isn't just a tee, it's a piece of The Method. Representing Tacoma's DIY spirit, skate passion, and our commitment to brewing the best. Crafted for comfort, designed for the culture. #TheMethodApparel #SkateAndCreate #TacomaStyle