Brand Tone

Friendly and Approachable, Personal and Thoughtful, Stylish and Modern, Passionate and Enthusiastic, Quality-Conscious

Brand Values

• •Personalization: Offering unique, customizable products is central to their identity. "Why flaunt designer labels when your name can be your own brand?”
• •Quality Craftsmanship: They emphasize using high-quality materials and ensuring products are well-designed and durable.
• •Customer Centricity: The customer is stated to be the "number one priority," and they strive to provide excellent service and an enjoyable shopping experience.
• •Thoughtful Gifting: They believe gift-giving should be an experience and aim to make it easy and enjoyable.
• •Innovation and Creativity: They aim to constantly develop new products and ideas that customers will love.
• •Accessibility and Affordability: They aim to offer quality pieces at an affordable price.
• •Mindful Consumption: Their manufacturing procedures are geared towards reducing waste.
• •Functionality: Products are designed to be utilitarian and practical for daily use or travel.

Best Practices

• •Embrace "Friendly Personalization": Always write as if you're talking to a friend, offering them something genuinely special. Use "you" and "your" frequently. Highlight the emotional benefit of personalization – making someone feel unique and cherished.
• •Share the "Why": Weave in the brand's passion and origin story subtly. Remind customers that these aren't mass-produced items but come from a place of genuine love for design and gifting (e.g., "crafted with the same care we’d give a gift for our own family").
• •Focus on Quality and Style, Simply Stated: Talk about quality materials (like vegan leather) and stylish designs without being overly technical or boastful. Let the craftsmanship speak through confident but approachable language. For example, "Beautifully crafted items that are both classic and exquisite, as well as functional."
• •Make it an "Experience": Frame the shopping and gifting process as enjoyable and easy. Use enthusiastic and positive language. Copy should reflect the "highly friendly, and fun shopping experience" they promise.
• •Be Authentic and Relatable: Don't be afraid to use the "messy" in The Messy Corner. It speaks to the creative process and human touch. Avoid overly corporate or sterile language. Keep the tone warm, inviting, and reflective of a brand run by passionate individuals.

Social Perception

Generally positive as a provider of unique, stylish, and good-quality personalized gifts, particularly travel accessories. Seen as a go-to brand for customized items that make for thoughtful presents. Some mixed perception on consistency in quality. Recognized as a notable player in the online personalized gifting market in India.

Copy Examples

• •Headline: Your Story, Beautifully Crafted. Your Name, Your Style. Body: At The Messy Corner, we believe your accessories should be as unique as you are. Personalize your everyday essentials and travel gear, and let your name be the ultimate brand. Discover gifts you’ll want to keep for yourself! Call to Action: Explore Personalization
• •Headline: From Our Messy Corner to Yours, With Love. Body: It all starts with a passion for beautiful, functional design and a little bit of creative mess! We pour our hearts into crafting high-quality, personalized treasures that bring a smile to your face and make every occasion special. Call to Action: Shop Our Story
• •Headline: Travel in Style. Arrive Unforgettable. Body: Don’t just pack your bags, personalize them! Our bespoke travel accessories, from passport covers to luggage tags, are designed to make your journeys smoother and uniquely yours. Quality you can feel, style you’ll love. Call to Action: Gear Up for Adventure
• •Headline: The Art of Thoughtful Gifting, Simplified. Body: Finding that perfect, heartfelt gift shouldn't be a chore. We make it an experience. Choose from our range of beautifully crafted, customizable items and give a gift that truly speaks volumes. Because the best gifts are personal. Call to Action: Find the Perfect Gift
• •Headline: More Than Just a Product, It's a Piece of You. Body: We’re obsessed with quality and driven by the joy of creating something special, just for you. From the materials we choose to the personal touches you add, every Messy Corner piece is crafted with care and a passion for making you shine. Call to Action: Create Your Own