Brand Tone

Indulgent & Playful, Passionate & Creative, Warm & Inviting, Conscious & Caring, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Creativity & Uniqueness
• •Sensory Experience
• •Sustainability & Ethical Practices
• •Positivity & Well-being
• •Australian Made

Best Practices

• •Embrace Sensory Language: Use vivid, descriptive words that appeal to smell, sight, and emotion. Think luscious, sparkling, cozy, vibrant, dreamy.
• •Inject Playfulness & Personality: Don't be afraid to use emojis where appropriate, ask engaging questions, and incorporate a touch of humor or whimsy, especially when talking about indulgent or fun scents.
• •Highlight Core Values: Weave in mentions of hand-poured, Australian made, eco-friendly, and cruelty-free naturally within product descriptions and storytelling to reinforce brand identity.
• •Focus on Experience & Emotion: Frame products not just by their scent, but by the mood or experience they create – transform your space, illuminate your spirit, create a warm and inviting atmosphere.
• •Maintain an Authentic & Passionate Voice: Let the genuine love for creating quality, unique, and joyful fragrance experiences shine through in all communications. The brand's passion for scents, light, and creativity should be palpable.

Social Perception

Positive Customer Feedback, Engaged Community (Implied), Fun & Appealing Products, Trustworthy

Copy Examples

• •Warning: May cause extreme happiness (and a sudden craving for cookies!). 😉🍪 Our NEW 'Midnight Snack' melt is hand-poured sunshine, glitter, and all things delicious. Ready to turn your home into a cozy, cookie-scented haven? Tap to shop the sweetness! ✨ #TheMeltHouseAU #BakeryScents #HandPouredMagic #AussieMade #HomeFragranceBliss
• •Log off. Melt on. ✨ Let the day's stress dissolve with our 'Serene Spa Day' wax melt. Hand-poured in Sydney with eco-friendly soy wax and a sprinkle of calm, it’s your invitation to unwind and embrace a little 'me-time'. What's your favorite way to relax at home? Share below! 👇 #SelfCareSunday #AussieMadeLuxury #TheMeltHouse #HomeSanctuary #SoyWaxMelts
• •Meet Petal, our Black Floral Bear Candle – where fierce fragrance meets adorable design! 🐻🌸 Hand-poured with love and a touch of sparkle, Petal isn't just a candle; it's a statement. Light it up to unleash a blooming brilliant aroma that transforms your space and illuminates your spirit. Dare to be different. Dare to melt beautifully. #FloralBears #UniqueCandles #TheMeltHouseAU #HandmadeWithLove #CreativeScents
• •✨ Get Ready to Sparkle! Our NEW [Collection Name] Collection Just Dropped! ✨ ...because life's too short for boring scents! We've been passionately pouring, glittering, and perfecting these new aromatic treasures, all designed to add a touch of magic and a whole lot of joy to your everyday. Discover your new favorite...
• •Watch the magic happen! ✨ Hand-pouring our [Scent Name] melts – pure joy in every drop! What scent makes YOUR day brighter? 🌈 #TheMeltHouseAU #WaxMelts #SmallBizAU #Satisfying #AussieMade #HomeScents