Brand Tone

Atmospheric & Immersive, Nostalgic & Retro, Dark & Gritty (but not overly serious), Passionate & Enthusiastic, Community-Focused & Approachable

Brand Values

• •Theme & Immersion First
• •Artistic Integrity & Unique Style
• •Accessibility & Simplicity
• •Quality Components
• •Cooperative Gameplay
• •Nostalgia & Homage

Best Practices

• •Prioritize Atmosphere: Use evocative language that paints a picture and sets a mood. Focus on sensory details and the feeling of the game world.
• •Embrace the "Dark" with a Sense of Adventure: While themes are often grim, the underlying tone should be one of exciting challenge and potential triumph (or glorious failure!). It's about the thrill of the unknown.
• •Leverage Nostalgia (Subtly): Hint at the feeling of classic adventure gamebooks and RPGs without being overly derivative. Words like "uncharted," "fate," "lore," and "quest" can be effective.
• •Show, Don't Just Tell, Simplicity: Instead of saying "the rules are easy," describe the quick setup or the intuitive flow of the game, allowing players to dive straight into the story.
• •Speak Directly to the Player's Experience: Use "you" and "your" to draw the reader in. Focus on the choices they'll make, the challenges they'll face, and the stories they'll create. Maintain a connection that feels personal and engaging.

Social Perception

Highly Regarded for Atmosphere and Art, Loved for "Choose Your Own Adventure" Feel, Seen as Innovative within their Niche, Good Reputation for Kickstarter Fulfillment, Engaged Community, Considered Challenging but Fun

Copy Examples

• •For "Escape the Dark Castle": "The portcullis slams shut. Shadows dance in the torchlight, and the chill of the ancient stones seeps into your bones. Will you and your fellow prisoners unravel the secrets of the Dark Castle, or become another forgotten tale within its walls? Your desperate escape begins now. Gather your wits, trust your companions, and pray fortune favors you."
• •For "Escape the Dark Sector": "Red alert! Systems failing. Your cryo-pod hisses open to a scene of chaos aboard the derelict space station. Armed with scavenged tech and grim determination, can your crew navigate the treacherous corridors, outsmart alien horrors, and reclaim your ship? The cold, indifferent void awaits. Don't just survive. Escape."
• •General Brand Post (Social Media): "Remember those dog-eared adventure books? The thrill of dice rolls deciding your fate? We craft those feelings into every game. Uncompromising art, immersive worlds, and stories that unfold with every card draw. Ready for an adventure that feels both new and deeply familiar?"
• •Kickstarter Campaign Update: "Prisoners and Star-farers! Your incredible support has shattered another stretch goal! We're blown away by this community. We're pouring all our passion into making this our most atmospheric and unforgettable experience yet. The journey gets darker, deeper, and even more thrilling from here!"
• •For the new "Chronicle" game: "A land shrouded in mist and ancient magic. A corrupting evil spreads. Themeborne invites you to Chronicle, a cooperative game of fantasy adventure. Forge your legend, explore forgotten paths, and wield artifacts of power. The tapestry of this world is yours to weave. What story will you tell?"