Brand Tone

Artisanal & Curated, Passionate & Knowledgeable, Welcoming & Connection-Oriented, Playful & Discoverable, Sensory & Experiential

Brand Values

• •Quality & Craftsmanship
• •Connection & Community
• •Direct Trade & Ethical Sourcing
• •Education & Discovery
• •Joy & Pleasure
• •Sustainability & Responsibility

Best Practices

• •Emphasize Craft and Origin: Always highlight the artisanal nature of the products and, where possible, tell the story of the makers or the origin of the ingredients. This reinforces the value of quality and authenticity.
• •Use Sensory and Evocative Language: Describe products in a way that engages the senses – taste, smell, texture, and visual appeal. This aligns with the experiential nature of the brand.
• •Maintain a Welcoming and Knowledgeable Voice: Write as if you are a passionate expert, eager to share discoveries with a friend. Avoid overly technical jargon unless explained in an accessible way. The tone should be approachable and inviting.
• •Focus on Connection and Experience: Frame products not just as items to be consumed, but as catalysts for connection – with food, with others, with the artisans, and with moments of joy and pleasure.
• •Ensure Visual and Verbal Consistency: The aesthetic of The Meadow is clean, artisanal, and often features natural elements. Copy should complement this. Use high-quality imagery and ensure that the language used in social media, on the website, and in any marketing materials reflects the same curated, passionate, and welcoming tone.

Social Perception

Positive customer reviews, seen as a specialty & gourmet destination, knowledgeable and passionate staff/ownership, aesthetic appeal

Copy Examples

• •Headline (Salt): Elevate Every Bite. Discover the Soul of Salt. Body: Beyond the shaker lies a world of flavor. At The Meadow, explore hand-harvested salts from ancient seabeds and sun-drenched coasts. Transform your cooking from simple to sublime. Taste the difference tradition makes.
• •Headline (Chocolate): Indulge Your Curiosity. Unwrap Artisan Chocolate. Body: Journey through the rich landscapes of craft chocolate. Each bar at The Meadow tells a story of dedicated makers and exceptional cacao. From bean to bar, for your pure, unadulterated pleasure.
• •Headline (Bitters): Stir Your Senses. The Alchemist's Touch for Your Cocktails. Body: Unlock a new dimension in your home bar. Our curated collection of over 100 craft bitters is your secret ingredient to cocktails that resonate with depth and character. Let the enchantment begin.
• •Headline (Flowers): Nature's Poetry, Freshly Picked for You. Body: Bring the beauty of the field into your home. The Meadow’s fresh-cut flowers are a simple, joyful reminder of nature's artistry. Brighten your space, lift your spirits.
• •Headline (Gifting/General): The Art of Thoughtful Giving. Curated Wonders from The Meadow. Body: Share a world of flavor, craftsmanship, and delight. Our hand-selected gifts of artisan salt, chocolate, bitters, and more are more than just presents; they're experiences waiting to unfold. Give a story. Give The Meadow.