Brand Tone

The brand's tone is predominantly youthful, trendy, and aspirational. It is casual, friendly, inclusive, and informal, fostering a community-focused voice like a fashion-forward friend offering style advice and confidence.

Brand Values

• •Confidence and Empowerment
• •Trend-Focused Fashion
• •Community and Belonging
• •Affordability and Accessibility

Best Practices

• •Consistently use terms like "Material Girl Gang" or "MG Baddie" to reinforce the sense of community, making customers feel like they are part of an exclusive group.
• •Write as if talking to a friend, using contractions, asking questions to drive engagement, and incorporating relevant emojis to maintain a youthful, approachable tone.
• •Emphasize how the clothing will make the customer feel (confident, powerful, stylish, etc.) rather than only describing product features.
• •Incorporate current slang and cultural references that resonate with a younger audience to show the brand is current and understands its customers' world.
• •Use evocative and exciting language (e.g., "killer accessories," "show-stopping," "fierce") to describe products, aligning with the brand's edgy and confident persona.

Social Perception

The Material Girl Boutique is perceived as a provider of fashionable, show-stopping ensembles for young, stylish women, closely tied to the 'Material Girl' identity associated with being edgy, fierce, and confident. The emphasis on community through the 'Gang' moniker is positively perceived, fostering inclusion and shared identity.

Copy Examples

• •Stop scrolling ✋ Your weekend outfit has officially arrived. The 'City Lights' dress is here to make sure all eyes are on you. Tap to shop before she's gone! #MaterialGirlGang #NewArrival #OOTN
• •Why choose when you can have both? Our 'Top Notch Active Set' is the perfect blend of comfort and style that takes you from a morning workout to an afternoon coffee run without missing a beat. Effortless style? Check. #TwoPieceSet #Loungewear
• •Hey Material Girl, your closet called...
• •Tired of having nothing to wear? Join the Material Girl Gang and discover a world of confidence-boosting outfits and killer accessories. Shop our new collection and get 15% off your first order! #StyleInspo #AffordableFashion
• •Be the main character. Our latest collection is built for moments you'll never forget. Shop now and own your style.