Brand Tone

Professional and Authoritative, Caring and Supportive, Innovative and Confident, Empathetic and Understanding, Encouraging and Positive

Brand Values

• •Patient-Centricity/Customer Focus
• •Innovation and Science
• •Quality and Efficacy
• •Trust and Reliability
• •Collaboration
• •Integrity

Best Practices

• •Prioritize Patient/Customer Well-being: Always frame product benefits around the customer's healing, comfort, confidence, and overall quality of life. Use empathetic and supportive language, especially when addressing sensitive health journeys.
• •Highlight Scientific Backing and Innovation: Consistently reference the research, proprietary fabric technology (TriFlex™), and collaborations with medical professionals to reinforce authority and trustworthiness. Avoid overly technical jargon for consumer-facing copy but ensure the science is accessible.
• •Maintain a Helpful and Informative Stance: Provide clear, accurate information about product features, benefits, sizing, and care. Address potential concerns proactively and transparently (e.g., explaining the rationale behind return policies for medical devices).
• •Use Confident and Empowering Language: Reflect Marena's leadership and the positive impact of its products. Encourage users in their recovery or lifestyle goals, fostering a sense of optimism and capability.
• •Differentiate Tone Slightly by Product Line while Maintaining Core Values: Recovery: More clinical, caring, and reassuring. Shapewear: More focused on confidence, everyday comfort, and smooth aesthetics. Activewear: More energetic, performance-driven, and focused on support and recovery for an active lifestyle. However, the underlying values of quality, innovation, and customer well-being should be evident across all communications.

Social Perception

Trusted by Medical Professionals, High-Quality Product, Effective for Recovery, Specialized Support, Premium (and sometimes expensive), Return Policy Concerns, Innovative Leader

Copy Examples

• •Heal with confidence and comfort. Marena Recovery garments are scientifically designed with our proprietary TriFlex™ fabric to provide medical-grade compression, supporting your body’s recovery journey every step of the way. Trusted by surgeons, chosen by patients. #MarenaRecovery #HealInComfort
• •Introducing a breakthrough in post-surgical care! Our new line of compression garments, developed with Clothing 2.0, features infused pain-relieving ingredients to enhance your comfort and recovery. Experience the future of healing, powered by Marena innovation. #MarenaInnovation #RecoveryReimagined
• •Living with Lipedema requires support that understands your needs. Our specially designed compression leggings, featuring the FlexFit Comfort Ankle™, offer gentle yet effective compression to help manage symptoms and improve your daily comfort. You are not alone. #MarenaLipedemaCare #SupportAndComfort
• •Embrace your shape, every day. Marena Shapewear provides all-day support and a smooth silhouette, crafted from our breathable, comfortable compression fabric. Feel confident and look your best, effortlessly. #MarenaShape #EverydayConfidence
• •Elevate your performance and accelerate your recovery. Marena Sport activewear utilizes targeted, medical-grade compression to support muscles, reduce fatigue, and enhance your workout. Train smarter, recover faster. #MarenaSport #PerformanceCompression