Brand Tone

friendly, proud (of Manchester), and community-oriented

Brand Values

• •Mancunian Pride
• •Community Focus
• •Quality & Authenticity
• •Customer Service
• •Local Support

Best Practices

• •Embrace Mancunian Lingo (Authentically): Sprinkle in local slang or references where appropriate (e.g., "brew," "proper," "buzzin'"), but avoid forcing it if it doesn't sound natural. The aim is to connect with the local audience and offer an authentic taste of Manchester to others.
• •Highlight "Manchester Made/Designed": Emphasize products designed in-house or sourced locally to reinforce pride and authenticity. This appeals to customers looking for genuine Manchester items.
• •Focus on Community and Shared Identity: Use inclusive language ("us," "we," "fellow Mancs"). Frame products not just as items, but as ways to express love for the city and be part of its story.
• •Maintain a Friendly and Approachable Voice: Keep the language warm, inviting, and down-to-earth, as if talking to a mate. This aligns with the positive customer service experiences reported.
• •Weave in the "Why": Connect products back to Manchester's culture, history, or iconic symbols like the worker bee. Explain the significance where relevant to deepen the connection with customers.

Social Perception

The brand is perceived as a genuine representation of Manchester pride, offering more than typical tourist tat.

Copy Examples

• •Show your Mancunian pride wherever you go! Our classic Worker Bee Tee is more than just a t-shirt, it's a statement. Crafted with love, right here in the heart of Manchester.
• •Looking for a proper Manchester gift? From bee-autiful jewellery to mugs perfect for your morning brew, we've got something for every honorary Manc in your life. Pop in or shop online!
• •It's not just a city, it's a feeling. Our latest collection celebrates the spirit of Manchester – the music, the grit, the heart. Wear it loud, wear it proud.
• •Fancy a bit of Manchester in your home? Our unique homeware, designed by us, brings that unmistakable Mancunian charm to any room. Go on, treat yourself!
• •Rain or shine, Manchester always buzzes! Grab one of our iconic bee umbrellas and face the weather like a true Northerner. Built to last, just like our city's spirit.