Brand Tone

Proudly Mancunian, Friendly and Approachable, Authentic and Genuine, Community-Oriented, Positive and Upbeat

Brand Values

• •Local Pride
• •Authenticity
• •Quality
• •Community Support
• •Independence
• •Sustainability

Best Practices

• •Always Lead with Manchester Pride: Ensure that the love and pride for the city of Manchester are evident, whether through direct mentions, iconic imagery, or local slang (used appropriately).
• •Keep it Friendly and Conversational: Write as if you're talking to a mate. Use welcoming language, ask questions to encourage engagement, and maintain a positive, approachable demeanor.
• •Highlight Authenticity and Local Connection: Emphasize in-house designs, local production where applicable, and the shop's roots in the Manchester community. This differentiates the brand from mass-produced alternatives.
• •Showcase Community Support: Regularly communicate efforts to support local charities and initiatives. This reinforces the brand's values and resonates with a community-conscious audience.
• •Be Visually Consistent: Ensure that the visual elements (photography, graphics) used alongside copy align with the brand's authentic, proud, and quality-focused identity, often incorporating Manchester's iconic symbols.

Social Perception

Customers see it as the go-to place for high-quality, authentic Manchester-themed products and souvenirs. It's viewed as a brand that genuinely loves and represents the city, rather than just a commercial venture. The association with the Manchester bee is strong and resonates positively with the public, especially in light of its symbolism for the city's resilience. Their support for local charities is recognized and appreciated. They are considered a respected local business and a part of Manchester's independent spirit, particularly due to their Afflecks location.

Copy Examples

• •Our city, our symbol, our sparkle! ✨ Introducing the latest addition to our Manchester Bee jewellery collection. Crafted with love, right here in MCR. Wear your pride! #ManchesterBee #TheManchesterShop #MadeInMCR #ManchesterGifts #NorthernQuarter
• •Proper Manc gifts for proper Mancs (and those who wish they were!). From iconic bee designs to nods to our amazing music scene, The Manchester Shop in Afflecks has got your Manchester pride covered. Shop online or buzz in to see us! [Link to website] #Manchester #Afflecks #ShopLocalMCR #MancAndProud
• •Sunny days in Manchester call for a fresh tee! 😎 Check out our latest range of unique, locally designed Manchester apparel. What's your favourite thing about our amazing city? #TheMancShop #ManchesterFashion #VisitManchester #NorthernQuarter
• •Sip your brew with a bit of Manchester heart. ❤️ This special edition mug, designed in-house, doesn't just celebrate our amazing city – a portion of every sale goes directly to [Charity Name] to support their incredible work in our community. Good coffee, great cause. #SupportLocal #ManchesterCharity #CommunityLove #TheManchesterShop
• •The Manchester Shop: More Than Souvenirs. It's Pure Manchester. Quality gifts, apparel, and bee-autiful things, born and bred in the heart of the Northern Quarter. [Shop Now Button]