Brand Tone

Professional & Educational, Supportive & Empowering, Community-Oriented & Engaging, Accessible & Practical

Brand Values

• •Quality & Professionalism
• •Education & Skill Development
• •Artistry & Creativity
• •Community Support
• •Accessibility

Best Practices

• •Maintain Professionalism with an Empowering Voice: Always use language that is respectful, knowledgeable, and encouraging. Focus on how the brand helps artists achieve their goals.
• •Showcase Expertise Through Education: Regularly share tips, tutorials (even short ones), and information about products and techniques. This reinforces the brand as an authority and educational resource.
• •Foster Community Engagement: Actively respond to comments and messages on social media. Feature user-generated content (with permission) and highlight student/customer successes to build a loyal community.
• •Be Authentic and Relatable: While professional, don't be afraid to show the human side of the brand. Behind-the-scenes content from classes or the store can make the brand more approachable.
• •Emphasize Quality and Value: Consistently highlight the quality of the products offered (both branded and third-party) and the value provided through education and affordable options, ensuring artists feel they are making a good investment.

Social Perception

Resource for Professionals and Students, Good Quality Products (Brand & Stocked), Supportive Learning Environment, Knowledgeable and Helpful, Cruelty-Free/Vegan (Potential but Unconfirmed)

Copy Examples

• •Unlock your potential. Our 6-Week Pro MUA Certification Course is enrolling now! Learn from industry experts, build a pro kit with brands like @MakeUpForEver & @BenNyeMakeup, and launch your career. Limited seats! DM us or tap the link in bio to learn more. #TheMUAProject #HoustonMUA #MakeupSchool #ProMakeupArtist
• •Flawless blend, every time. ✨ Our ultra-soft, bouncy makeup sponges are a MUA essential! Perfect for creams, liquids, and powders. Pro-quality, client-approved, and super affordable. Grab your set today! #TheMUAProject #MakeupTools #BeautyBlender #MUAapproved #AffordableMakeup
• •At The Make-Up Artist Project, we're more than just a store or a school – we're a community. Founded on the belief that every artist deserves access to the best tools and education, we're dedicated to empowering your creative journey, from your first brush stroke to your professional career. #TheMUAProject #MakeupArtistry #EmpoweringArtists
• •Your pro makeup haven in Houston! 💄 From @embryolisse_usa essentials to the latest from @moiracosmetics, find everything your kit needs at The MUA Project. Open to the public! Visit us at 11011 S Wilcrest Dr. Our team is ready to help! #ShopLocalHouston #HoustonMakeupStore #TheMUAProject #ProMakeup
• •Student Spotlight! 🔥 Check out this incredible look created by [Student Tag] during our Advanced Techniques workshop! We love seeing our artists shine. Want to be next? Join The MUA Project family! #TheMUAProject #MakeupStudent #CreativeMakeup #FutureMUA #HoustonBeauty