Brand Tone

Expert & Professional, Supportive & Community-Focused, Passionate & Inspiring, Reliable & Efficient

Brand Values

• •Quality & Performance
• •Artistry & Creativity
• •Expertise & Knowledge
• •Community & Collaboration
• •Accessibility & Specialization
• •Support for Emerging Talent

Best Practices

• •Speak the Language of Pros: Use industry-specific terminology where appropriate, demonstrating expertise, but always ensure clarity. Acknowledge the challenges, aspirations, and passion of professional MUAs.
• •Prioritize Expertise and Information: Ensure copy is informative, accurate, and adds tangible value. Focus on product performance, application benefits, technical details, and solutions that matter to a professional. Avoid overly casual or flippant language.
• •Showcase, Don't Just Tell: Use vivid descriptions and highlight the transformative results achievable with the products. Let the work of artists (through features, collaborations, and user-generated content) speak to the quality and potential of your offerings.
• •Foster Community and Collaboration: Employ inclusive language ("our community," "fellow artists," "we"). Encourage interaction, sharing, and tagging. Position the brand as a supportive partner and a central hub in their creative and professional journey.
• •Maintain Professionalism Across All Channels: While the visual emphasis or content format might differ (e.g., an Instagram Reel vs. a detailed blog post), the underlying tone of expertise, quality, and profound respect for the craft of makeup artistry should remain consistent. Meticulously proofread all content to uphold a polished, professional image.

Social Perception

Respected Authority & Reliable Supplier, Community Hub, Essential Resource for Professionals, Inspirational, Customer-Centric

Copy Examples

• •Unleash unparalleled realism. ✨ Introducing the new [Product Name] from [Brand], engineered for flawless on-screen performance. Precision, durability, and intense pigment – everything a pro MUA demands. Tap to explore the collection and elevate your artistry. #TheMakeupArmoury #ProMakeup #SFXMakeup #NewProduct #MakeupArtistEssentials
• •Jaw-dropping work by @[ArtistTag] using [Product Name] from our armoury! The skill, the vision, the execution – truly inspiring. We're constantly amazed by the talent in our community. Tag us in your creations for a chance to be featured! #TMACommunity #MakeupArtistry #SFXArtist #CharacterMakeup #ProudSupplier
• •Mastering Silicone Prosthetics? Our latest Pro Blog breaks down the essential techniques and product choices for seamless application. Level up your SFX game with expert insights from The Makeup Armoury. Read more: [Link to Blog] #SFXMakeupTips #ProMUA #SiliconeProsthetics #MakeupEducation #TheMakeupArmoury
• •Subject: Your Craft, Our Commitment: Tools You Can Trust. At The Makeup Armoury, we're built by MUAs, for MUAs. We understand the relentless pursuit of perfection. That’s why we only stock products that meet the highest standards of performance and reliability, ensuring your vision comes to life, flawlessly. Explore our curated professional range. [Link to Shop]
• •Fueling the next generation of talent! 🎓 Emerging MUAs, get access to pro-grade essentials with the TMA Student Discount. We're here to support your journey from the classroom to set. Learn more & apply: [Link] #MakeupStudent #FutureMUA #ProSupport #TheMakeupArmoury