Brand Tone

Reverent and Passionate

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Authenticity
• •Brotherhood
• •Service

Best Practices

• •Embrace Reverent Language: Always speak of the Craft, its symbols, and its members with respect and formality. Use words that convey importance and tradition.
• •Highlight the "Why": Connect products back to their symbolic meaning and the principles of Freemasonry. Explain the significance behind the materials and designs.
• •Speak from Within the Community: Use inclusive language like "Brother," "Brethren," and "our Craft" to reinforce the shared connection with the target audience.
• •Focus on "Handmade" and "Heirloom": Consistently reinforce the values of quality craftsmanship and the idea that these products are meant to be treasured for generations.
• •Maintain a Personal Touch: Let the passion of the maker shine through. A personal sign-off from "Brother Adrian" on emails or social media posts can strengthen the brand's authenticity.

Social Perception

Trusted and high-quality artisan within the Masonic community.

Copy Examples

• •From the hands of a Brother, for the heart of the Craft. Introducing our new hand-carved Acacia Setting Maul, a symbol of leadership and dedication. Each piece is crafted with the reverence it deserves, destined to become an heirloom in your collection.
• •The Maker's Hands Workshop: Where Tradition is Carved in Wood and Stone. Explore our collection of heirloom-quality Masonic regalia and gifts, each a testament to the enduring principles of our Craft.
• •For the discerning Brother. Our workshop is dedicated to creating unique, handcrafted Masonic treasures that honor our shared journey. Discover our collection of regalia, gifts, and lodge decor.
• •A subtle yet profound statement of your commitment. This antique brass Forget-Me-Not lapel pin is a beautifully crafted emblem of remembrance and fidelity. Every detail is rendered with care, making it a worthy addition to any Brother's collection.
• •The Maker's Hands Workshop was born from a passion for the rich symbolism and deep-rooted traditions of Freemasonry. As a 32nd Degree Scottish Rite Mason, I, Adrian, pour my understanding and respect for the Craft into every piece I create, ensuring it is not just an object, but a legacy.