Brand Tone

Friendly and Welcoming, Creative and Inspirational, Educational and Accessible, Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Creativity & Innovation
• •Learning & Skill Development
• •Community & Collaboration
• •Accessibility
• •Quality & Local Support
• •Fun & Enjoyment

Best Practices

• •Emphasize "Making for Everyone": Consistently use inclusive language that invites people of all ages and skill levels. Highlight the accessibility of the technology and the supportive learning environment.
• •Showcase the "Aha!" Moment: Use storytelling and visuals (especially on social media) that capture the joy and excitement of creating something new. Focus on the experience and the tangible results.
• •Maintain a Warm and Conversational Voice: Write as if you're talking to a friend who's curious about making. Use contractions, questions, and enthusiastic language. Mirror the "Hello from The Maker Bean! It's nice to meet you :-)" approach.
• •Highlight Community and Connection: Feature customer creations (with permission), share stories of collaborations, and promote community events. Emphasize the "together" aspect of the cafe and makerspace.
• •Be Passionate and Knowledgeable: Let the genuine enthusiasm for making, technology, and coffee shine through. Provide clear, helpful information about services and workshops, demonstrating expertise in a friendly way.

Social Perception

Positive & Highly-Rated, Unique and Innovative, Family-Friendly Hub, Accessible and Welcoming, Community Contributor, Good for Beginners and Experts, Responsive and Helpful Staff

Copy Examples

• •Sip, create, and connect at TheMakerBeanCafe! Your cozy corner for delicious coffee, tasty treats, and a sprinkle of maker magic. Come let your imagination brew!
• •Unleash your inner innovator! Join our [3D Printing/Laser Cutting] workshop and turn your brilliant ideas into tangible creations. No experience? No problem! We make making easy and fun. Sign up today!
• •Where fun meets the future! Our Kids Tech Camps are packed with exciting projects in robotics, coding, 3D printing, and more. Give your child a week of creativity, learning, and new friends!
• •Add a touch of 'you' to your big day! From custom laser-engraved guestbooks to unique party favors made live at your reception, let's create unforgettable keepsakes together at TheMakerBeanCafe.
• •Looking for a gift that’s truly one-of-a-kind? Explore our customizable creations or let us help you design something special. Support local, give uniquely with TheMakerBeanCafe.