Brand Tone

Aspirational and Exclusive, Approachable and Engaging, Trustworthy and Customer-focused, Enthusiastic and Passionate

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Exclusivity and Desirability
• •Community and Engagement
• •Sustainability
• •Transparency and Trust

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality, key message pillars, "do's and don'ts" for language, and a list of on-brand words and phrases. This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Tailor your language and references to resonate with luxury consumers who value exclusivity, quality, and the emotional connection to high-end brands.
• •Prioritize Authenticity and Trust in Messaging: Especially in the pre-owned market, consistently reassure customers about your authentication process and commitment to genuine products. Highlight customer testimonials and positive reviews.
• •Balance Exclusivity with Approachability: While showcasing luxury, maintain an engaging and welcoming tone, particularly on social media, to build a community and make the brand feel accessible to aspiring and existing luxury owners.
• •Be Consistent Across All Channels: Ensure that the tone used on your website, social media platforms, email marketing, and any customer interactions is harmonious and reinforces the same brand values and personality.

Social Perception

A Go-To Source for Pre-Owned Luxury, Entertaining and Engaging, Trustworthy (with some caveats), Knowledgeable, Responsive

Copy Examples

• •Headline: "Indulge in Authenticated Luxury. Your Dream Handbag Awaits." Body: "At The Luxury Love Company, we believe that iconic style shouldn't just be a dream. Discover our curated collection of pre-loved designer handbags, each piece meticulously authenticated and ready to become a cherished part of your story. Shop sustainably, shop with confidence."
• •Social Media Post (Image: Stunning flat lay of a popular designer bag): Caption: "That feeling when you find *the one*. 😉 Which iconic bag are you dreaming of adding to your collection? Let us know in the comments below! 👇 #LuxuryLoveCompany #PreOwnedPerfection #DreamBag"
• •Email Subject Line: "✨ You Deserve This: New Arrivals We Know You'll Love ✨" Body Snippet: "Darlings, prepare to be captivated! Our latest collection of authenticated luxury treasures has just landed. From timeless classics to modern must-haves, find the piece that speaks to your unique style. Limited availability – explore now!"
• •Website Banner: "Authenticity Guaranteed. Passionately Curated. The Luxury Love Company – Where Luxury Finds Its Next Love."
• •TikTok Video Concept: Fast-paced cuts of staff excitedly unboxing new arrivals, authenticating bags with a smile, and happy customers with their purchases. Voiceover/Text Overlay: "Bringing you the BEST in pre-loved luxury! ✨ From our hands to yours – always authentic, always fabulous! What will you discover today? #LuxuryResale #DesignerFinds #ShopSustainableLuxury"