Brand Tone

Inspirational, calming, and personal

Brand Values

• •Wellness and Self-Care
• •Quality and Craftsmanship
• •Natural and Sustainable
• •Authenticity
• •Affordability

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission of self-care, stress relief, and creating positive vibes. The founder's story of overcoming burnout is a powerful tool to maintain authenticity.
• •Use "You" and "Your": Speak directly to the customer to create a personal and inclusive feel. Frame the products as tools for their well-being and their space.
• •Emphasize the Handcrafted and Natural Aspects: Consistently mention "handcrafted," "all-natural soy wax," and "toxin-free" to reinforce the brand's commitment to quality and wellness.
• •Maintain a Calming and Positive Vocabulary: Use words like "tranquility," "peace," "positive energy," "calm," and "good vibes" to maintain a consistent emotional tone across all platforms.
• •Be Authentic and Relatable: Avoid overly corporate or sales-heavy language. Share behind-the-scenes content, tell stories, and engage with the community in a friendly, approachable manner that reflects the brand's personal origins.

Social Perception

Neutral to positive within a niche market, largely shaped by the brand's own messaging of positivity, self-care, and quality. The identity as a woman-owned business also contributes to a positive framing for audiences who prioritize supporting female entrepreneurs.

Copy Examples

• •Inhale calm, exhale chaos. Our 'Deep Breath' candle is more than just a fragrance; it's a ritual. Handcrafted with all-natural soy wax and a crackling wooden wick, it’s your permission to pause. #TheLuxuryCo #SelfCareDay #GoodVibesOnly
• •Transform your space into a sanctuary. ✨ The Luxury Company LLC was born from a journey to find peace in the everyday. Our handcrafted soy candles are designed to help you on your own path to positive energy and self-care. Shop our collection and find your vibe.
• •Your journey to tranquility starts here. New to our scents? The Good Vibes Discovery Set lets you experience our best-selling fragrances, each one handcrafted to fill your space with peace and positive energy. Find your favorite today.
• •Life's little luxuries should be beautiful and mindful. Our all-natural soy candles are handcrafted to elevate your space and spirit. Discover your moment of calm. #HandmadeCandles #SoyWax #WomanOwned
• •Subject: A little something to brighten your day... ✨ Hi [Customer Name], we're thinking of you! As a member of our good vibes tribe, we wanted to remind you to take a moment for yourself today. Light your favorite candle, take a deep breath, and remember that you deserve this peace. Thank you for being on this journey with us.