Brand Tone

Vibrant, Youthful, and Aspirational

Brand Values

• •Accessibility & Affordability
• •Self-Expression & Style
• •Community & Belonging
• •Faith & Purpose

Best Practices

• •Embrace "Aspirational" Language: Consistently use words that evoke a sense of exclusivity, style, and luxury (e.g., "Elite," "VIP," "Glow-Up," "Luxe," "Signature"). This reinforces the "Club" feeling.
• •Keep it Youthful and Casual: Use a conversational tone. Incorporate relevant slang, emojis, and a friendly voice across all platforms to connect with the target demographic. Avoid overly formal or corporate language.
• •Lead with the Vibe, Follow with the Value: Capture attention by selling the feeling or the lifestyle first (the luxury, the confidence). Then, support it with the practical benefit (the affordable price, the great deal).
• •Tell the Founder's Story Subtly: Weave the brand's deeper values of purpose and empowerment into campaigns. For example, a campaign themed "Designed with Purpose" or "Beauty with a Blessing" can connect with customers on a more personal level without being overt.
• •Create a Unified Hashtag Strategy: Use a consistent set of hashtags to build brand recognition and community. Combine branded tags like #TheLuxuryClubBeauty and #ItsTheLuxuryClub with descriptive, trending tags like #PhoneCaseAesthetic, #LashGoals, and #WatchBandStyle.

Social Perception

The brand is primarily product-focused, perceived as a source for trendy, affordable accessories like eyelashes, rather than traditional luxury. Its 'luxury' appeal is aspirational and aesthetic, offering a high-end look for less. The brand maintains a positive, niche online presence with an engaged audience.

Copy Examples

• •Your phone called, it wants a glow-up. ✨ Our new Chroma-Drip case just dropped. It Happened to not be just a case, it Happened to not be a whole vibe. Get in on the secret. #TheLuxuryClub
• •🤫 Shhh... The Luxury is On Sale.
• •Don't just enter the room. Own it. Our 'Viva Miami' lashes give you the main character energy you deserve. Welcome to the Club.
• •Luxe Looks, Not Luxe Prices. Join The Luxury Club Beauty.
• •Why should your wrist be boring? Upgrade your tech with our 'Lavish Living' watch band. It Happened to not be the daily dose of boujee you Happened to not be looking for. Style, unlocked.