Brand Tone

Aspirational, Sophisticated, and Passionate

Brand Values

• •Uncompromising Quality
• •Authenticity and Expertise
• •Celebration of Craft
• •Exclusivity and Discovery
• •Sensory Pleasure

Best Practices

• •Use Evocative, Sensory Language: Don't just state that a dish was good. Describe the why. Use words that appeal to taste, smell, texture, and sight. "The velvety foie gras melts on the tongue, releasing a wave of rich, umami flavor."
• •Maintain an Expert, Not Elitist, Stance: Share knowledge and passion without being condescending. The goal is to invite people into the world of fine dining, not to exclude them. Explain complex terms simply and focus on the story and the experience.
• •Prioritize Quality in Visuals: The quality of the photography and videography must match the quality of the subject matter. All visuals should be professional, clean, and luxurious to uphold the brand's high standards.
• •Emphasize Storytelling: Every review, post, or feature should be framed as a story. Whether it's the story of a chef, an ingredient, or a journey, narrative makes the content engaging and memorable.
• •Be Uncompromisingly Authentic: The brand's authority comes from its genuine passion and first-hand experience. All copy should reflect a true, personal point of view. Avoid generic marketing language and always write from a place of authentic appreciation.

Social Perception

The Luxeatarian is perceived by its audience and the wider culinary community as an authoritative and trustworthy guide to luxury dining.

Copy Examples

• •The Alchemy of Per Se: More Than a Meal, a Culinary Pilgrimage. In the heart of New York, where culinary legends are born, Per Se doesn't just serve food; it orchestrates an experience. Each dish is a testament to Chef Thomas Keller's relentless pursuit of perfection. From the iconic 'Oysters and Pearls' to the final, exquisite mignardise, it's a journey that redefines what's possible on a plate. Discover the full story on the blog. #Luxeatarian #PerSe #FineDining #MichelinStar #CulinaryArts
• •The White Gold of Alba: A Journey in Search of the Perfect White Truffle. Join us as we travel to the misty hills of Piedmont, guided by the world's most experienced trifolau, to unearth the elusive Alba white truffle. A story of tradition, dedication, and an ingredient worth its weight in gold.
• •An Invitation: Inside the World's Most Exclusive Kitchens
• •The Luxeatarian is not simply about eating; it is about experiencing food at its highest form. It is a curated collection of moments, flavors, and stories from the frontiers of gastronomy. It is my life's passion, shared with you. Welcome to the table.
• •The Intersection of Tradition and Luxury. We believe in celebrating only the most exceptional products, those born from true artistry and an unwavering commitment to quality. [Caviar Brand Name] is not merely caviar; it is the culmination of generations of craft, a taste of pure, unadulterated luxury. It is for this reason that The Luxeatarian is proud to share its story.