Tono de Marca

Aspirational yet accessible, professional and polished, friendly and encouraging, health-conscious and informative, and convenience-oriented.

Valores de Marca

• •Quality
• •Convenience
• •Health & Wellness
• •Customer-Centricity
• •Social Responsibility

Mejores Prácticas

• •Always Lead with the Benefit
• •Use Aspirational & Positive Language
• •Maintain Visual & Textual Harmony
• •Speak to Your Audience's Lifestyle
• •Balance Professionalism with Friendliness

Percepción Social

Positive among its target audience, seen as a high-quality, practical solution for healthy eating, a premium meal-delivery service appealing to busy professionals, with an inclusive bilingual approach (French and English).

Ejemplos de Copy

• •Your Tuesday just got a major upgrade. Don't let a busy schedule derail your health goals. Our chefs have crafted this Lemon-Herb Salmon with Quinoa and Roasted Asparagus to give you the fuel you need and the flavor you deserve. Freshly prepared, delivered to you. Ready in 3 minutes. #TheLunchClubCH #HealthyEating #MealPrepSwitzerland #GenevaFood
• •Reclaim Your Lunch Break. Stop settling for sad desk lunches. Enjoy delicious, chef-prepared meals delivered to your door. Healthy, convenient, and commitment-free. Get 15% off your first order with code NEWYOU15.
• •A Menu That Saves You Time & Thrills Your Taste Buds. Hello [Name], imagine a week where you don't have to think about 'what's for dinner?' Once. This week, our chefs are taking inspiration from global flavors with dishes like Thai Green Curry and Italian Polenta with Wild Mushrooms. Explore the new menu, place your order before Thursday, and look forward to a week of delicious simplicity.
• •The Secret to a Stress-Free Week? It’s in this box. We shop, chop, and cook so you don't have to. The Lunch Club delivers fresh, healthy, and delicious meals across Switzerland. Spend your time on what truly matters. We'll handle the food. 👉 [Link to website]
• •Good for You, Good for the Community. Every meal you order from The Lunch Club doesn't just nourish you; it helps nourish someone in need. With every order, you have the option to donate a meal through our partnership with Fondation Mère Sofia. Eat well and do good.