Brand Tone

Authentic, Reverent, and Narrative

Brand Values

• •Quality & Craftsmanship
• •Originality & Uniqueness
• •Storytelling & Heritage
• •Fairness & Respect for Artisans
• •Beauty & Enduring Quality

Best Practices

• •Lead with the Human Story: Always begin with the artisan. Whether it's a product description or a social media post, the creator's name, inspiration, or process should be the focal point. This reinforces the core value of honoring the craftsperson.
• •Use Evocative and Sensory Language: Describe the "sensation of a silver bowl sitting perfectly in the hand" or the "grace of a silk scarf." Use language that helps the customer feel the texture, weight, and quality of the item before they even hold it.
• •Emphasize Legacy Over Trends: Avoid trendy slang or a sense of urgency. Position the products as timeless investments. Use words like "heritage," "heirloom," "enduring," and "cherished" to reinforce their lasting value.
• •Maintain a Tone of Reverence and Respect: Never refer to products as just "units" or "items." Treat each piece as a work of art. The copy should always reflect a deep appreciation for the skill and time invested in its creation.
• •Be Transparent About Values: Explicitly mention values like fair pay, sustainability (where applicable), and the preservation of traditional skills. This builds trust and connects with customers who share these principles, turning a purchase into a statement of support.

Social Perception

Customers and followers see the brand as a trusted curator of authentic, high-quality handmade goods. It is perceived as an ethical company that genuinely supports and champions independent artists, rather than simply profiting from their work. The focus on storytelling resonates well, making purchases feel more meaningful and personal. The brand is viewed as a destination for unique, lasting items that cannot be found in mass-market stores.

Copy Examples

• •Thrown by hand in a small studio overlooking the Scottish coast, this vase is more than a vessel; it is a story captured in clay. Artisan [Artisan's Name] uses a centuries-old Raku firing technique, allowing the flames to paint unique patterns across the surface. No two pieces are ever identical. Feel the weight of tradition and the warmth of the kiln in a piece designed not just to hold flowers, but to hold its own space.
• •Some threads do more than weave cloth—they weave history. This throw, crafted by weaver [Artisan's Name], uses heritage looms that have been in her family for three generations. Each pass of the shuttle is a nod to the past, while the design speaks a modern language. It’s the kind of beauty that asks to be touched, used, and passed down. #TheLostArtisans #HeirloomQuality #WeavingTradition #SlowLiving
• •Headline: In a Disposable World, Choose to Endure. Body: At The Lost Artisans, we believe in the power of the human hand. We seek out master craftspeople who pour their skill and soul into creating objects of lasting beauty. From hand-forged silver to delicate ceramics, discover pieces that tell a story and are made to be cherished for a lifetime. Support true artisans. Shop our collection.
• •A Story in Every Piece: Meet Our Newest Artisan
• •We are inspired by remarkable craftspeople often lost in a world of mass production. We don't just sell objects; we honor stories. The Lost Artisans was founded on a simple idea: to build a bridge between the hands that create and the homes that cherish. We are curators, storytellers, and advocates for a slower, more intentional way of living.